As per a recent global eCommerce technology distribution data by built with Magento holds 6.06% of the market share. It could increase further due to the release of Magento 2. Upgrade from Magento 1 and migration from other platforms are on a steady rise now.
Global eCommerce Technology Distribution – Source : Builtwith
Why should you move to Magento 2?
Magento 2 has a lot of advantages over its previous version. Although Magento 1 was very flexible, it misses key features like performance optimization, mobile responsiveness, fast loading, etc. So all components have to be built using third party service providers. However, all these issues are addressed in Magento 2. It has come up with many useful features that make it an outstanding eCommerce platform. Let’s see some key benefits of Magento 2.
1. Magento 2 is faster
Magento 2 is faster than Magento 1 by 20%. Therefore, the site can make faster conversions since users love websites that load quickly. It can also make impact on the search engine optimization of the store. It is capable of handling many catalog pages without affecting the speed of the website. As this enhances the scalability, Magento 2 will be suitable to large stores.
2. User-friendly Checkout
The customer will have an easy checkout process in Magento 2. It is more streamlined and faster than in Magento 1. Customers can place orders with fewer steps. This will help reduce the rate of abandoned carts, and increase conversions. Before moving to the checkout page, the customers are navigated to a guest checkout screen where they enters their email address. If the email address matches an existing customer, they can checkout with saved information in a single step. Guest customer can create an account quickly from the order thank you page.
3. Inclusion of the latest technologies
Magento 2 uses the most modern versions of technologies including PHP, HTML and Jquery. To know the difference between Magento 2 & 1 in the technologies used, check the table given below.
4. Integration of Useful Extensions
Magento 2 integrates a number of useful extensions that will help store owners with easy store optimization. The major inclusions are PayPal and Braintree, two of the most popular payment platforms. There are extensions like Worldpay and Cybersource to strengthen the payment security as well. This will be of great help for the store owners.
5. Well-designed Admin Interface
Admin interface of Magento 1 was a bit complex therefore, it was difficult for a new user to manage it. However, Magento 2 provides a far better user interface. The layout is neatly designed and even a new user can easily navigate through. Additionally, admin would have the ability to customize the admin panel. This will help them get important data quickly. Product import is four times faster than in Magento 1. The drag and drop layout editing on Magento 2 makes the storefront editing easy for everyone. To do that, you don’t need extensive technical knowledge.
6. Magento 2 is Responsive
Responsive design is an integral element in an online store’s success. It has to work well not only on desktops but also on mobile devices. So Magento 2 has included mobile-responsiveness as a core feature. It has responsive themes, integrated videos and mobile friendly checkout. The admin panel is also touch-screen friendly so that store owners can easily manage it using their cell phones or tabs.
However, upgrading to Magento 2 is not an easy task. You might not find the upgrade for many extensions that you are using now. Finding an alternative requires an in-depth technical knowledge. Virtina has an experienced Magento team that can help you make an easy transition to Magento 2. You may get in touch with us for a consultation.