Crew

Gigi J Kizhakkechethipuzha is a technology executive with 25 years of experience growing the top line and bottom line revenue using technology effectively. He has worked for small to medium size businesses and some large corporations such as Comcast, Pfizer, Lockheed etc... He has been involved in multiple startups in various roles: founder, co-founder, mentor, advisor. Gigi is a Forbes Technology Council Contributor, an Executive eCommerce Advisor in multiple expert networks such as GLG and AlphaSights where he helps companies to identify the right eCommerce platform, omnichannel and UI/UX strategies.

Nancy McGrory Richardson has more than 25 years as a B2B communications strategist. Her background includes Fortune 100 companies, entrepreneurial enterprises and not for profits with experience in packaging, manufacturing, pharmaceuticals, agriculture and technology with numerous downstream industries and audiences. With a traditional background in public relations and marketing communications, she brings a high degree of craft to the art of persuasion by creating content that brings about change in attitudes and behaviors. She is adept at finding new information that adds value and engages clients as they move through the sales pipeline.
Nancy has a strong acumen for producing results and expanding marketing opportunities by creating a fluid customer journey that facilitates decision making. Throughout her career, she has worked with hundreds of industries. Her writing portfolio includes marketing materials, web and social media content, public relations and white papers including ghost writing and engaging KOLs.

In the book Blink, Malcolm Gladwell told us that we make deep and lasting judgement about the the things we see in the blink of an eye: 1/25th of a second.

Neuroscience and Cognitive Psychology continue to reveal how we take in and retain information.
The Stanford University Web Credibility research department's studies in their Persuasive Technology Lab show that 75% of users make judgements about your credibility based on your web design, and 94% of a website's user's first impressions are design related.

Visual Branding and Website are not just a matter of creating a pretty design. Credibility comes from the design and build of your website, but distinctiveness - your ability to stand out in a TMI world - depends on branding: the creation of a box in the public's mind in which you and you alone reside.
Attention Triggers which grab attention and provoke an emotional response, Memory Magnets that impinge and create memorability, and Decision Drivers - appeals to human emotional drivers - and the sequence of emotional and informational messaging are what make a visual brand and a website effective.

Determining through consultation what your Unique Selling Proposition is and how to translate it into what evokes an emotional response in those who may be interested in paying you for your products and services, while building the box that you and you alone reside in in the customer's mind, is what Perry does.

Bruce has over 35 years of experience helping both B2B and B2C clients to navigate the arena of global sourcing and supply chain management. His international network of contacts has benefitted his clients both to source the supply of products, and to deliver them to major retailers via his connections with national sales reps.

Bruce is able to help clients through all phases of product development culminating in the placement of the final product. A client can come to him for his assistance on the initial prototype development. Once done, he will perform a competitor analysis, which will shorten the learning curve for the client. Identifying the appropriate sales channels, coming up with the appropriate pricing strategy to maximize profits, and market validation round out his areas of expertise.

Camille Chism, CPP Fellow, has 30 years of diverse experience in leadership, packaging engineering, management, design, business development, supply chain management, lean manufacturing, warehousing, design, test methodology, project management, and logistics in the industries of automotive, distribution, food, pharmaceutical, and technology.

Her experience includes a variety of industries including automotive, food, distribution, pharmaceutical, and technology at: Ingersoll Rand, Johnson Controls, Fiat Chrysler, Weyerhaeuser, Hewlett-Packard, Lucent Technologies, UPS, ConAgra, HAVI, and Mondelez.

Camille has been actively involved in IoPP (Institute of Packaging Professionals), since 1990, as a National Board Member, National VP of Chapters, Michigan Chapter President and Secretary, as well as a charter member of the Midlands (NE) chapter. She has also actively participated in AIAG (Automotive Industry Action Group) as Yard Committee lead, summit volunteer, member of various whitepaper committees, and a speaker.

A lifetime CPP, inducted into the IoPP College of Fellows in 2013, Camille received an MS in Packaging Science from Rochester Institute of Technology, earning a 4.0 GPA, holds a BS in Packaging from Michigan State University. Her accomplishments include; a patent for the design of an injection molded dispenser, various corporate awards, and leadership training from Cardinal Stritch University.

Camille has been active in industry events, including speaking at the 2010 IoPP Packaging Summit, participating in panels, forums, and committees for the Automotive Industry Action Group, speaker for the Simposio Internacional Industria Automotriz, Automotive Logistics Global Conference, Global SCM Leaders Conference, and as a guest lecturer in the Industrial Engineering Department at the University of Nebraska, Lincoln.

Executive leader with 15 years of experience significantly impacting the growth of many businesses utilizing strategy, leadership and data-driven marketing plans. Proven record of innovative business development, database marketing, e-commerce, and software as a service.
Committed and results-oriented with the proven ability to influence internal and external stakeholders while persistently delivering results, motivating others and exceeding company objectives.
Todd helps business owners achieve revenue growth and increased profitability, without adding any unwanted additional workload to the current team. He does this by identifying your biggest bottlenecks and opportunities, then creating and executing digital marketing plans to optimize, automate and scale the online businesses.

Beginning his career in finance, Jim spent over 25 years on Wall Street. For more than half that time, Jim was an owner of a small NYSE member firm. Having been a small business owner himself, Jim understands the challenges a company faces in navigating a changing business environment. He earned an M.B.A. in Finance from New York University (now known as the Stern School of Business) that gave him many tools with which to grow and enhance his business.

Whether during his years in the finance industry, or in recent years in media and energy efficient solutions, Jim always strives to provide his clients with the answers to their problems. By listening to his client's story, learning about their business and the pitfalls they face, Jim can help with his experience and insights.

Elliot Levy is an accomplished market strategist focused on eCommerce business solutions. He has a diverse background in market analysis that includes B2B software, financial technology, neuro-enhancement, and jewelry. At Virtina, he focuses on product and pitch development, UX design, project management, content creation, and customer experience. Elliot holds a degree in entrepreneurship and innovation from the Close School of Entrepreneurship at Drexel University. Previous ventures include Brainphones, headphones with built-in brain stimulation, and 3dee.io, an omni-channel platform for customer engagement and immersion.

Rohit James with a Master’s in Business Administration and Human Resource Management/ Marketing Management had the prestige and honor of working for 5+ years as the HR and Marketing Manager with a reputable firm in Qatar that developed his industrial skills and assisted the company in achieving their monolithic targets. An exemplary leader, that proved and demonstrated his abilities in challenging environments to secure the most prominent clients and projects during his tenure. Now, serves as the Co-Founder of a dynamic eCommerce company with the biggest talent pool in India.

Anand Jose has 15 years’ experience in the IT industry which includes 10 years proven track of experience in IT consulting and project management services in the Middle East and Africa. He analyzed a variety of companies’ business processes, regional specific laws, policies and implemented various IT Projects in the region. Anand has worked with a diverse range of companies in the petroleum, banking service, FMCG, construction, manufacturing and hospitality sectors. His customer and service focused consulting practice resulted in a large number of satisfied customers in the industry.

David Goodman is an award winning LMS professional, with 24+ years of experience in the industry. He has worked with clients such as BlueCross/BlueShield , Amerisource Bergen , Black & Decker , Proctor and Gamble, Volvo and Crown Cork , Merck&Co. , AstraZeneca , UPENN Health System , CHOP, Wallgreens, World Bank , Vanguard Mutual Funds , Dunn & Bradstreet , Federal Reserve Bank . David is the considered to be the ultimate authority in his field.

Tom is A 20+ year veteran in marketing, advertising and graphic design. Tom has worked with many, regional, national companies in multiple industries with local, national and international presence. Tom’s strength is giving his client’s brand a memorable visual voice that directly delivers achieve significant results. His methodology helps the clients businesses to connect with the audience emotionally to attract them and convert them into buyers and influencers.

Some of the core achievements of Tom are: conception and direction for Five SuperBowl campaigns for a national residential builder branding and design of the Citizens Bank Ball Park Concession and Fan Area for Philadelphia baseball team, Phillies, branding and marketing for Balford Farm’s new private label brand – Rosenberger’s, Tastee Apple – the largest caramel apple company in the nation, SB Global Foods – a national and international distribution company, and Al Sears, MD – America’s #1 board certified anti-aging pioneer and helping to launch Tootsie roll worldwide with a remake of their classic How Many Licks commercial.

Tom also has a passion for helping various charities, including the Special Olympics and the people of Haiti. When not working, you can find Tom spending time with his family, playing ping pong or out on the golf course.

Greg works exclusively in the Industrial/Electrical Supply Chain. He jump-started his e-Business career in 1999 as Director of Marketing with Radwell International. There he was featured on NBC television for launching what was at the time the nation’s largest Business and Industrial webstore, conducting over 2,500 online transactions annually with 65,000 SKUs.
Corporate e-commerce immediately followed, joining with the company’s IT, Procurement and Sales staff to launch and manage webstores and data warehouses exceeding 1 million SKUs. His 17 years of staff experience and consulting exclusively in the industrial/electrical supply chain includes large distributors, independents and OEMs including Sonepar/Cooper Electric, Schneider Electric, Radwell International, WESCO, KAMAN Industrial, Motion Industries and Applied Industrial Technologies.