Summary:
Jane Gordon Jewelry provides a total jewelry solution in precious metals, pearls, and gemstones. It offers the ability to alter the gems to fit one’s mood, neckline, and emerging trends. A process that stimulates the collaboration of wearer and artist to achieve self-expression through the unity of jewelry, art, and life.
Jane’s personal growth via a range of activities and a distinct journey through the mystical global landscapes have enriched her creations, to where it stands now.
The primary goal was to aim for sales, any variable on the site, running on BigCommerce, that was edited should find a way to improve sales and thereby the revenue of the company.
Challenges:
The principal challenge for our team was to enhance the SEO dynamics on the site to reflect more sales, a lot of it was taken care of on Jane’s end, but it did meet a favorable conclusion.
The template had to be improved since there were some changes made from her end that did not go down too well. Virtina had the task to fix those tweaks and implement changes from our side.
The photos that appeared on the site were all out of place and did not suit the theme or the core business model. The previously made changes to these pics made it worst and triggered more damage on the site. We had to take it upon ourselves to reset these flaws and normalize the site.
Some of the additional tasks included drawing more traffic to the site and ensuring at all costs that this group would place orders and elevate the conversion rates which looked glum.
The final challenge for Virtina was to prepare a website that will yield more profits for the company. Create a site that will further the sales agenda. Every next move from our team had to tie up with the end objective to give the company more sales.
Solution:
The astute minds at Virtina decided to review the current set up of the website and prepare a report on website improvements to get more sales from the site.
The earlier code that was done to fix the home page had to be redone since it made the photos wonky and messed up all the other images.
The work done previously didn’t show any significant improvement and left far more voids; which wasn’t something that Jane could self-teach and efficiently manage on her end. As such, she approached the able team at Virtina to counter this issue.
We allocated resources to realign the site back to its default state, and further conditioned the store to set the images in a manner where it looked cutting edge and impactful.
All these rectifications were made in a manner that would optimize the site, revamp the appearance of images on the site and eventually drive sales.
The Result:
The modifications performed on the website as per the client’s requirements resulted in something that was more aligned with the sales agenda.
Tuning the site from the sales perspective helped to generate more orders, which itself was a consequence of the marked improvements that were made on the site.
The genius minds at Virtina toiled day and night to present the website in a manner that will not only enhance the overall layout but also create an urge for the visitor to explore and place an order. An effort that escalated the traffic to the site sparked sales and drastically increased the revenue.
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