Medical Monks Case Study

Medical Monks

About Medical Monks

Medical Monks. Inc. is a medical supply eCommerce retailer in Canonsburg, Pennsylvania and was started as a family business by a group of people seasoned in the Healthcare Industry. The company is their venture to give back to the society a part of what they learned through years of experience. Medical Monks mission is to deliver better health outcomes to those people struggling to find the care they require. Medical Monks is committed to providing the highest quality medical products, services, and resources to it’s customers to create better health outcomes.

Medical Monks deals with a wide variety of products in the field of health and medical care from various top manufacturers. It is an easy to navigate online site for medical supplies, information, and care with a quick turnaround time and great pricing. They are competitively priced giving the customers a wide selection of brands, products, and price ranges to choose from. They focus on dealing with Ostomy, Wound Care, Skin Care, and Urology among many other products. They are dedicated to providing the highest quality services to their customers for the past many years. They also have memberships which give access to cheaper rates specifically for the members. Customers have multiple channels to contact them by email, call, text, or online chat with assistance during their business hours of 9AM to 8PM.

Business Model:

Medical Monks caters to B2B and B2C customers ie, they sell to both businesses as well as individuals.

Products and Services:

They are into supplying surgical, healthcare and skincare products. They currently have the below major categories:

  • Ostomy Supplies
  • Wound Care Supplies
  • Skin Care Supplies
  • Urology Supplies
  • Respiratory Supplies
  • Surgical Supplies
  • Hospital Supplies
  • Personal Care Items

They are planning to venture into the below categories in the near future :

  • Incontinence Supplies
  • Compression Therapy
  • Gloves
  • Hospital Supplies
  • Fluid Management & Drainage
  • Enteral Access & Feeding


They sell their products and communicate to their consumers through different channels:

  • Calling directly
  • Using the E-commerce website
  • Emailing for info
  • Facebook account
  • Twitter handle


  • Retail
  • Skilled Nursing Agencies
  • Home Care Agencies
  • Hospice Agencies
  • Rehab Agencies
  • Physical Therapy Agencies
  • Wound Care Centers
  • Physician Offices
  • Independent Pharmacies
  • DME Stores
  • Hospitals
  • Government Agencies


They provide regular customers with accounts and memberships with special deals, services and pricing pertaining to each category, giving the best value for dollar.

1. Memberships & Accounts:

Accounts : Accounts can be set up by any regular customer who would like to purchase from the company on a regular basis.

Features :

    • Faster checkout process
    • Allows looking up current orders and past purchases
    • Tracking shipments
    • Set up product re-ordering

Large Business Accounts : Customers with buying requirements > $2,500 per month

Features :

  • Faster processing
  • Best pricing
  • Incentives for bulk purchases
  • Dedicated Business Account team
  • Specialists at hand to render support
  • Custom reporting on purchases
  • Order submissions accepted through online, email, fax or call

Memberships: The site offers 4 types of memberships to their customers.

General Features :

  • Additional savings on everyday low prices
  • Reduced rates on shipping
  • Access to specialists

Basic Membership:

  • Annual membership at no cost whatsoever
  • Everyday low prices
  • Free Shipping on orders over $75
  • Access to customer care associates & product specialists

Silver Membership :

  • Annual membership for $49.00 / year
  • 3% Off Lowest Basic Price
  • Free Shipping on orders over $50
  • Access to customer care associates & product specialists
  • Special offers exclusive for silver members

Gold Membership :

  • Annual membership for $149.00 / year
  • 6% Off Lowest Basic Price
  • Free Shipping on orders over $25
  • Access to customer care associates & product specialists
  • Special offers exclusive for gold members

Business Membership :

  • Customers with buying requirements < $2,500 per month
  • Annual membership for $499.00 / year
  • 10% off on the Basic (non-member)Price listed on the site
  • Free Shipping on orders over $250
  • Access to customer care associates & product specialists

2. Insurance Billing Support :

Medical monks helps customers find a qualified billing network partner and provide insurance billing support for them.

Purchase Orders:

  • Individual Pieces based on prescriptions
  • < $2,500 per month
  • > $2,500 per month

Plugins & Extensions:

The platform is based on WooCommerce. We provided them with regular theme and plugin updates. We populated the below plugins:

  • WooCommerce Zapier
  • WooCommerce First Data Payeezy Gateway
  • WooCommerce Product CSV Import Suite

We also provided some significant extensions, a few of which are:

  • WooCommerce – Autocomplete Orders
  • Woocommerce – Request a Quote
  • Woocommerce Advanced Shipping packages
  • WooCommerce First Data Payeezy Gateway
  • WooCommerce Memberships
  • WooCommerce Print Invoice & Delivery Note
  • WooCommerce Shipment Tracking
  • WooCommerce Subscriptions

Executive Summary

Medical Monks required a comprehensive and contemporary website that can display all their products in an accessible and navigable manner. They needed regular maintenance and update of their website. They were looking for an extensive functionality change that will aid their customers to quickly search for the products they were looking for. They also wanted improvements to their basic design and theme which will assist in increasing the company’s sales and revenue.

The Goal

Medical Monks had an extensive category of products that required a systematic listing and sorting. They also needed an appealing theme that attracted customer influx. By optimization of the site, the aim was to boost leads and sales by increasing the online reach.


  • Launching a stable and performance-oriented WooCommerce site
  • Set up the site within the parameters agreed with the client
  • Integrating process oriented extensions and plugins for a seamless business process
  • Customize their online catalogues into precise product categories and sub-categories for a smooth and comprehensive view


  • A stable, contemporary, wholly-customized platform built on WooCommerce
  • Built the blogs from scratch giving the site a much-needed facelift
  • Developed multiple themes to cater to the client’s brand value
  • Designed a flawless shipment, tracking, and payment system with strategic deployment and integration of extensions
  • Updated and regularly maintained the website with a high-functioning design and layout by seamlessly populating plugins

Key Results

  • Increased sales and improved revenue coupled with intensified customer satisfaction
  • Curtailed investment on operations
  • Appealing layout and theme of the website
  • Enhanced UX and UI
  • Navigation, buying, payment and shipment made-easy on the site
  • Seamless integration with payment and tracking systems
  • Enhanced customer and retailer satisfaction