Oasis Health Case Study

Oasis Health

About Oasis Health

Oasis Health is a brand developed under the parent company Bendcare, located at Ocean Dr. Vero Beach, Florida, USA. Oasis health markets nutritional supplements that are formulated by Rheumatologists for Rheumatologists and are created for promoting an active lifestyle among its patrons. The company claims an outstanding purity in their sourcing of raw materials and convenient packaging of the supplements. Their products do not contain GMOs and are gluten-free, making them acceptable to even sensitive patients.

The supplement products are available exclusively through certified, trained rheumatologists and are believed to provide their patients a natural, preventative approach as part of their overall wellness plan. Their products are third-party tested for purity and manufactured solely in the USA. The company retails all natural, all organic products focused on the joints, muscles and inflammation, cartilage and joint health, bone health, and sleeplessness.

The company was founded by Dr. George Muñoz, a Board Certified Internist and Rheumatologist who formulated all of Oasis Health dietary supplements.
Dr. Muñoz has been in the Aventura, Florida for over 35 years and is a specialist in rheumatology, internal medicine, and more. He is one of the first known Integrative Rheumatology fellow trained in the United States and possesses an extensive background in Western and Eastern medicine. He has also founded The Oasis Institute, a state of the art 5-star facility offering access to elite practitioners and also the Arthritis and Osteoporosis Center.

Business Model:

The company deals with the following set of clientele:

  • B2B – Certified, trained rheumatologists
  • B2C – Clients possessing prescription from certified, trained rheumatologists

Products and Services:

The company focuses on the below three specialties:

  • Rheumatology
  • Geriatric Medicine
  • Internal Medicine

Major Products :

  • AnP Joint Muscles Dietary Supplement
  • AnE Fatigue Support
  • MnB Gut Health Support
  • RnM Memory Support
  • AnP Osteo Dietary Supplement
  • BnB Bone Dietary Supplement
  • RnR Sleep Dietary Supplement

Self Pay Services :

  • Preventative Health Care
  • Wellness

Channels:

Oasis health expands their business and sells their products through the below channels :

  • Website www.oasis.care
  • Mobile Website
  • Mobile Application
  • Phone contact with Oasis Concierge
  • Emails sent to Oasis Concierge

Clients:

  • Certified & Trained Rheumatologists
  • Clients possessing valid prescriptions from certified trained rheumatologists and has undergone the requisite battery of tests

Features:

  • AARA Approved (American Arthritis and Rheumatology Associates Approved)
  • GMP (Good Manufacturing Practice) Approved
  • Clean Label Approved
  • The company does not issue any prescription unless there is a clinical need based on the required lab work, physician consultation, physical examination and medical history
  • The company accepts insurances like :

ADVANTAGE Health Solutions, Inc.
Aetna
AvMed
Blue Cross Blue Shield
Cigna
Coventry Health Care
First Health (Coventry Health Care)
HAP Insurance
Humana

  • The company lets their client create a login and account on their website before making their purchases.
  • Board Certifications

Internal Medicine – Accredited by American Board of Internal Medicine
Rheumatology – Accredited by American Board of Internal Medicine

  • Awards & Honors

Healthgrades Honor Roll

Purchase Orders:

They cater to both bulk orders as well as retail purchases.

Plugins & Extensions:

Vitina integrated the below Plugins and Extensions for Oasis Health website :

  • Shipstation Integration – To enable shipping, tracking and timely delivery of purchases
  • GoEmerchant Payment Gateway Integration – to provide customers with user-friendly, flexible and secure payment methods
  • Subscription Account – To ensure customers remain loyal and provide them with site news

Executive Summary

Oasis Health wanted an extensive and concise WooCommerce based website which appealed to their target clientele. They wanted to feature their products in a visually engaging manner to increase the customer visit, click rate and thereby lead creation. Another requirement was to integrate an efficient shipping extension and a powerful payment gateway to make the shopping experience effortless for their clients. They wanted to add a subscription account to their site for the ease of regular clients.

The Goal

Oasis Health primarily dealt with certified, trained rheumatologists and the fundamental objective was to attract business by educating the clients on the quality and purity standards involved in their product manufacturing process. The products also needed to be comprehensively displayed for better client understanding. The shipping process required to be smooth and the payment method, efficient and secure.

Challenges

  • Customization of the site specifically as per the brand objective
  • Securing the payment process to exclude errors and security breaches
  • Integrating shipping operations to ensure simplicity and transparency in tracking and delivery of goods
  • Adding a subscription feature to the site to ensure customer loyalty

Solution

  • Modified the login, shopping cart, my account and register pages as per the requirements specified by the client
  • Modified the color/font/style as per the requirement to make the site look more appealing

Key Results

  • Higher turnover, enhanced profit, and increased lead generation
  • Reduced costs of operations
  • Fresh look and feel to the site making it immediately attractive
  • Better user experiences in shipping and payment
  • Subscription feature assured across all tiers of customers