- Advanced Healing
- Medical Equipment
- B2C
- Volusion
- Texas, USA
Advanced Healing Medical Devices is a contemporary, privately-held, startup company founded in 2015 by Mr. Matt Bentzen. The company specializes in therapeutic orthopedic aids that assist in bone fractures, sprains, and strains of the extremities. They bring practical solutions to orthopedic patient care.
Executive Summary:
Advanced Healing Medical Devices wanted their Volusion based website to look detailed and contemporary, customized as per user needs. They wanted to amalgamate an exclusive payment integration – Net 30 – to their website for a choice set of customers to make their credit card payment experiences smooth. Furthermore, they needed to change the ‘My Account’ page to a text box, update the layout for the shopping cart, and enhance the content on the FAQ page.
Advanced Healing Medical Devices had trained medical professionals as their clients. They also had individual patients purchasing from them. They needed to maintain the site as visually appealing as possible with a synchronized display to bring in more site visits, ROI, and turnover.
Challenges
- Customization of the Volusion site as per requirement since the platform is not adaptable to customization processes like many other platforms
- Integrating Net30 without security breaches or bugs since the modification is not supported by Volusion and had to be performed as an external integration
- Making tweaks to appeal to a particular segment of customers.
- Text changes that enhance page ROI.
Result
- Customized the Volusion based website as per the desired look and feel specified by the customer
- Gave an additional Net30 default option in the payment drop down menu exclusively for Net 30 customers.
- All orders checked out using Net30 was set to default settings in Volusion as “Cash Orders.”
- Invoices were generated to indicate the order as “Net 30”.
- Added an extra text box on the MyAccount page visible only to Net 30 customers.
- Modified the login, shopping cart, my account and register pages as per the necessity of the client
Key Results
- Customized Volusion site exclusive for the client
- Easy to navigate click buttons, ambiance, and page layout
- Better user experiences payment for Net30 customers
- Enhanced shopping experience and ROI
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