Ecommerce News Platform: Shopify News

Hydrogen and Oxygen: Shopify’s New Ultimate Developer Toolkit

Hydrogen and Oxygen: Shopify’s New Ultimate Developer Toolkit

July 6, 2022

Shopify announces an overview of Hydrogen and Oxygen at their annual developer conference, Unite, in June 2022 following the growing headless eCommerce trend. Hydrogen and Oxygen are a comprehensive developer toolkit that allows merchants to launch headless eCommerce stores or have the ultimate developmental control in one platform. Hydrogen and Oxygen, Shopify’s stack for headless commerce, might be the future of eCommerce through enhanced performance, flexibility, and complicated data management. Hydrogen provides tools for accelerating headless Shopify storefront building. Oxygen is the platform’s globally distributed hosting solution for Hydrogen storefronts. The backend will be powered by Shopify Plus, providing improved site speed, limitless store functionality, and ultimate control over code.

Shopify Editions: 100+ Product Releases to Create New Opportunities

Shopify Editions: 100+ Product Releases to Create New Opportunities

June 27, 2022

Shopify Editions, a semi-annual product showcase, is the new venture from the platform to display the power of innovations to their merchants. Shopify is powering a new model of commerce called C2C (Connect to Customer) in their Summer ‘22 Edition. It includes a collection of products that they claim would change the face of business by finding new ways to connect to consumers. With 100+ new releases and updates, the company wants its merchants to embrace the new model wholeheartedly. Some B2B on Shopify offerings include advanced customer engagement tools like Tap to Pay on iPhone, Tokengated Commerce, Local Inventory on Google and Twitter Shopping, etc., to name a few. Shopify is collaborating now with ERP providers like NetSuite, Brightpearl, and Acumatica to integrate merchant data with their B2B solution.

Shopify’s Dovetale Acquisition Aims at Increased Influencer Marketing

Shopify’s Dovetale Acquisition Aims at Increased Influencer Marketing

June 15, 2022

In an attempt to integrate into the creator space, Shopify has acquired Dovetale, a startup assisting brands in managing their influencer marketing. Dovetale is made free for all Shopify merchants to incentivize adoption and to gear toward helping the influencers launch their brands or promote products from other companies. Shopify has been focusing its attention and resources on creators to build a full-fledged suite of services aimed squarely at influencer marketing. They have collaborated with influencers such as professional athletes, TikTok chefs, record executive Steven Victor, musician Pharrell Williams, and NBA star Jimmy Butler. Dovetale manages affiliate and influencer marketing by allowing brands to accept new applications from influencer partners, send products and discount codes, and track sales.

Shopify Audiences: The Next Happening Marketing Tool from Shopify Team

Shopify Audiences: The Next Happening Marketing Tool from Shopify Team

May 28, 2022

Shopify introduces Shopify Audiences, an effective Marketing Tool for independent merchants to find new customers. This novel tool taps the collective power of the Shopify platform, allowing merchants to efficiently reach out to new customers with high intent to purchase. Shopify Plus merchants can sync Shopify Audiences with Facebook and Instagram at the launch. The company promises that this feature will later extend to platforms like TikTok, Snap, Pinterest, Microsoft Advertising, Criteo, and others, giving merchants tremendous advantages. Shopify merchants with early access to the tool have already witnessed a remarkable jump in overall conversion rates and return on ad spend (ROAS). The tool helps decrease conversion costs, improves algorithms, drives acquisition, and provides transparent performance reporting.

Shopify to Acquire Deliverr for $2.1B Promoting Global Logistics

Shopify to Acquire Deliverr for $2.1B Promoting Global Logistics

May 13, 2022

Shopify's fulfillment and logistics, and capabilities just leveled up, and how! In the biggest acquisition move in its history, Shopify is all set to take over Deliverr to enhance the future of global logistics for independent brands. The acquisition will create an end-to-end logistics platform for independent brands, unlocking fast and easy fulfillment for millions of merchants. Shopify Fulfilment Network (SFN) combines with Deliverr to remove supply chain complexity for businesses of all sizes, on and off Shopify. SFN and Deliverr will power Shop Promise, a new service that offers consumers next-day and two-day delivery options. Deliverr's technology will boost SFN's ability to manage merchant inventory as it travels to the warehouse network, gets distributed across sales channels, and delivers to the customer.

Shopify Merchants Supported the Largest Workforce in 2021

Shopify Merchants Supported the Largest Workforce in 2021

April 29, 2022

To study the aggregate impact of what Shopify terms the Shopify Effect, the ripple impact the company's revenue creates on the lives of the merchants and partners, they partnered with the leading global consulting firm Deloitte last year. As per their statistics, 2021 was a big year for Shopify. Shopify merchants supported the largest workforce in the world by providing job seekers with 5 million jobs. The partners supported 656000 jobs and generated 32 billion dollars in revenue. Shopify became the world's second-largest company in revenue, surpassing biggies like Volkswagen, Amazon, Apple, and BP. The company witnessed a 45% increase in global economic activity as its merchants raked in 444 billion dollars. Shopify patrons brought in immense profits, with 38 dollars made for every dollar the company generated.

Shopify’s Wind-powered Offices Take the News by Storm

Shopify’s Wind-powered Offices Take the News by Storm

April 20, 2022

Shopify has started to power 100% of its North American employee home offices with wind energy. Shopify kicked off the venture by signing a power purchase agreement (PPA), the gold standard method for companies looking to drive the transition to clean energy. Going by a Digital by Design approach, Shopify has been encouraging a digital-first approach for the past two years. In an eco-friendly move, Shopify got involved in developing a wind farm in Alberta, Canada. The company had already been using renewable energy for some time but decided to take it a step further with wind power. Though the energy from the farm would not directly power the home offices, it will counteract emissions by adding an equivalent amount of green electricity to the energy grid. Shopify funds this venture as a key solution to reverse climatic changes.

Linkpop by Shopify Opens New Arenas to Businesses

Linkpop by Shopify Opens New Arenas to Businesses

March 31, 2022

Shopify’s new Linkpop feature helps creators sell directly from their link in bio page and lets them build a cohesive brand experience across social media channels. This link in bio tool allows consumers to shop directly on Linkpop without leaving the social media platform they were using. With the new option, important rand-building links get stored in a single place. Creators and merchants can launch social storefronts to sell directly on the platforms where they already have a good fan following. It would take merchants only five minutes to set up an account, link it to their Shopify website, and start promoting their Linkpop page with links for shopping, websites, articles, videos, and playlists. The shopping links then automatically sync with their product catalog to list out all the product details a customer would need.

Yoast SEO App Launched to Make SEO Easier for Shopify

Yoast SEO App Launched to Make SEO Easier for Shopify

March 19, 2022

Yoast SEO for Shopify was launched recently, bringing similar capabilities of the WordPress plugin to Shopify. The tool will be available in 27 languages and has a 14-day free trial. Yoast SEO for Shopify is a paid option and would charge you $29 per month as a subscription fee. Once the trial period is over, paid users will gain access to the Yoast SEO academy and 24/7 priority customer support. Yoast SEO helps businesses optimize blogs, product pages, and social media posts for key phrases and synonyms. It also offers real-time readability analysis to improve website content quality. Yoast App also automatically adds important structured data to aid Google in understanding what your website is about. Customers also get a social media preview of how their posts would appear on Google.

Shopify and Tinder Make a Favorable Impact on Entrepreneurs

Shopify and Tinder Make a Favorable Impact on Entrepreneurs

March 5, 2022

Shopify and Tinder collaborate to unearth dating and partnership patterns during the cuffing season. The platforms also released a story about an entrepreneur couple who met on Tinder and later went on to start their business on Shopify. The study brought out some interesting statistics. It seems likely that 78% of American daters would date a small business owner, while 71% would date an entrepreneur. Gen Z and Millennials are the generations most interested in dating entrepreneurs, with 70% responding positively. During the post-Covid time, more than half of American daters (56%) are interested in starting their businesses, and 54% are interested in co-owning a business. 76% of American daters expressed interest in beginning a side hustle to generate additional income.

Shopify Joins Hands with TikTok for In-app Purchases

Shopify Joins Hands with TikTok for In-app Purchases

February 28, 2022

Shopify launches TikTok Shopping, an in-app shopping experience on TikTok. Shopify thus becomes the first eCommerce platform to bring organic product discovery and shopping tabs to TikTok. This advanced move in social commerce aims at helping creators and merchants deepen their relationships with consumers. Merchants only require a TikTok for Business account and will be allowed to add a shopping tab to their TikTok profiles. It will sync their product catalogs to create a mini storefront that links directly to their online store for checkout. The strategy has been lauded by veterans like Kylie Jenner of Kylie Cosmetics for the business potential it brings to the table. The partnership also brings product links to Shopify merchants, which can then be used to tag products in organic TikTok posts.

Shopify Studio Launches Born for Business Docu-series

Shopify Studio Launches Born for Business Docu-series

February 19, 2022

Shopify Studios presented “Born for Business” on Peacock and CRAVE. It is a docu-series that chronicles the lives of four entrepreneurs with disabilities. The first participant was Qiana Allen of Culture’s Closet, a lupus-suffering fashionista owning a renowned plus-size boutique. The second on the list was Collette Divitto, a baker with Down syndrome who owns a successful cookie store called Collettey’s Cookies that employs people with disabilities. A single father with muscular atrophy, Chris Triebes of The Congregation Presents is a music mogul with a concert production company. Lexi Zanghi, a millennial entrepreneur, suffers anxiety but runs a three-year-old fashion brand, Always Reason, which will soon open its physical store. Shopify hopes the initiative will inspire entrepreneurs to make their dreams a reality despite hurdles.