Checkout Extensibility to Boost Customized Checkouts on Shopify
September 13, 2022
Shopify released a new tool, Checkout Extensibility, to simplify the customized checkout. The tool lets Shopify partners build public and custom apps to customize Shopify Checkout and Shop Pay for Plus merchants. It reduces the time merchants and partners take to provide functional and aesthetic checkout customizations. The tool is secure, fast, and upgrade–safe. It integrates seamlessly with Shopify's accelerated checkout tool, Shop Pay. Shopify is extending partners the ability to deploy customizations through a custom or public app on the Shopify App Store. This tool allows app developers to use Checkout UI extensions and Shopify Functions to add new functionalities to Shop Pay and the checkout process. Merchants can use Checkout Branding API to customize the styling and pixels.
Built for Shopify Configured to Build World-class Commerce Apps
August 29, 2022
Shopify's new program, Built for Shopify, explicitly created for Shopify app developers, includes all tools and documentation needed to develop an app that looks, feels, and performs within Shopify standards. It includes guidelines on app structure, layout, visual design, content, and navigation and is a blueprint set by Shopify to create and scale websites. It is a collection of stringent standards for app quality, design, and performance stipulated by the platform to maintain its goodwill in commerce. These standards apply to users building a new app and the ones scaling existing apps. Through these benchmarks, Shopify gives its developers the documentation, technology, and promotional opportunities to perfect their trade. Apps that meet Built for Shopify standards will feature on Shopify Admin and Shopify App Store.
Marketplace Kit: New Outing from Shopify Make Creating Marketplaces Easy
August 15, 2022
With a new Marketplace Kit from Shopify, users can open up marketplaces in less than 8 minutes. Shopify Marketplace Kit allows users to add commerce features to any platform. Users can access Shopify's commerce features and connect with millions of merchants and their products. The new version has a quicker development workflow as the company has decoupled from the Shopify CLI. There are two new apps that help merchants get started. Merchants can use flexible APIS to add commerce to existing platforms or create new ones with Shopify apps. The kit allows building marketplaces irrespective of whether you have an existing platform. It gives users access to other merchants to install sales channels and start selling on your platform. Renowned companies like Pinterest, Meta, and TikTok used the kit to add commerce to their platforms.
Shopify is Gearing Up to Lay Off 10% of its Workforce
August 3, 2022
Shopify announced that it is laying off 10% of its current workforce. The company stated that it had misjudged the market trends and hired too many employees. A letter published on the company’s website says that they had rapidly employed during the pandemic to accommodate an increased eCommerce shopping trend which later failed to materialize. They had anticipated the Covid-era hike in ecommerce trends to continue and expected a heightened adoption of online shopping. The departments that face majority cuts would be recruitment, support roles, and sales. The company is also cutting down on over-specialized and duplicate positions. The load shedding also involves the group of employees hired for convenience but not actively engaged in product building. Reports say that the laid-off employees received a good severance package.
Shopify Scales Creator Economy With New YouTube Partnership
July 25, 2022
With a new partnership with YouTube Shopping, users globally can upload their Shopify store to YouTube. Content creators can bring their brands and storefront to YouTube and create communities to encourage users to shop from them. Independent brands based on the creator economy get a boost in the D2C commerce segment on YouTube. This partnership is a game changer in encouraging multichannel commerce that helps merchants track performance, stock, and sales metrics. With more customers shifting to YouTube for shopping advice and purchases, this is a smart move from both platforms. Consumers can purchase as they watch a video. Merchants can sell in three ways: live streams so that their viewers can check out while they watch, on-demand videos, and through a store tab that links to the entire product range.
Shopify Reimagines Shopify Unite to Bring More Consumers Together
July 13, 2022
Shopify Unite is the Shopify platform’s innovative way of connecting with its partners and developers. It has been an annual conference with delegates attending from across the globe. Shopify has now decided to expand its reach further by branching out into an umbrella of Shopify Unite events across multiple locations. The events would happen more than once a year and across different timelines. The idea is to create more opportunities for the developer community to meet and interact, bringing in more business for the platform. The events, now accessible to everyone, will now happen both in person and online. The changes will help Shopify get a deeper understanding of the work done by its community and get more intel on the latest updates. Shopify will release more updates on the events soon.
Hydrogen and Oxygen: Shopify’s New Ultimate Developer Toolkit
July 6, 2022
Shopify announces an overview of Hydrogen and Oxygen at their annual developer conference, Unite, in June 2022 following the growing headless eCommerce trend. Hydrogen and Oxygen are a comprehensive developer toolkit that allows merchants to launch headless eCommerce stores or have the ultimate developmental control in one platform. Hydrogen and Oxygen, Shopify’s stack for headless commerce, might be the future of eCommerce through enhanced performance, flexibility, and complicated data management. Hydrogen provides tools for accelerating headless Shopify storefront building. Oxygen is the platform’s globally distributed hosting solution for Hydrogen storefronts. The backend will be powered by Shopify Plus, providing improved site speed, limitless store functionality, and ultimate control over code.
Shopify Editions: 100+ Product Releases to Create New Opportunities
June 27, 2022
Shopify Editions, a semi-annual product showcase, is the new venture from the platform to display the power of innovations to their merchants. Shopify is powering a new model of commerce called C2C (Connect to Customer) in their Summer ‘22 Edition. It includes a collection of products that they claim would change the face of business by finding new ways to connect to consumers. With 100+ new releases and updates, the company wants its merchants to embrace the new model wholeheartedly. Some B2B on Shopify offerings include advanced customer engagement tools like Tap to Pay on iPhone, Tokengated Commerce, Local Inventory on Google and Twitter Shopping, etc., to name a few. Shopify is collaborating now with ERP providers like NetSuite, Brightpearl, and Acumatica to integrate merchant data with their B2B solution.
Shopify’s Dovetale Acquisition Aims at Increased Influencer Marketing
June 15, 2022
In an attempt to integrate into the creator space, Shopify has acquired Dovetale, a startup assisting brands in managing their influencer marketing. Dovetale is made free for all Shopify merchants to incentivize adoption and to gear toward helping the influencers launch their brands or promote products from other companies. Shopify has been focusing its attention and resources on creators to build a full-fledged suite of services aimed squarely at influencer marketing. They have collaborated with influencers such as professional athletes, TikTok chefs, record executive Steven Victor, musician Pharrell Williams, and NBA star Jimmy Butler. Dovetale manages affiliate and influencer marketing by allowing brands to accept new applications from influencer partners, send products and discount codes, and track sales.
Shopify Audiences: The Next Happening Marketing Tool from Shopify Team
May 28, 2022
Shopify introduces Shopify Audiences, an effective Marketing Tool for independent merchants to find new customers. This novel tool taps the collective power of the Shopify platform, allowing merchants to efficiently reach out to new customers with high intent to purchase. Shopify Plus merchants can sync Shopify Audiences with Facebook and Instagram at the launch. The company promises that this feature will later extend to platforms like TikTok, Snap, Pinterest, Microsoft Advertising, Criteo, and others, giving merchants tremendous advantages. Shopify merchants with early access to the tool have already witnessed a remarkable jump in overall conversion rates and return on ad spend (ROAS). The tool helps decrease conversion costs, improves algorithms, drives acquisition, and provides transparent performance reporting.
Shopify to Acquire Deliverr for $2.1B Promoting Global Logistics
May 13, 2022
Shopify's fulfillment and logistics, and capabilities just leveled up, and how! In the biggest acquisition move in its history, Shopify is all set to take over Deliverr to enhance the future of global logistics for independent brands. The acquisition will create an end-to-end logistics platform for independent brands, unlocking fast and easy fulfillment for millions of merchants. Shopify Fulfilment Network (SFN) combines with Deliverr to remove supply chain complexity for businesses of all sizes, on and off Shopify. SFN and Deliverr will power Shop Promise, a new service that offers consumers next-day and two-day delivery options. Deliverr's technology will boost SFN's ability to manage merchant inventory as it travels to the warehouse network, gets distributed across sales channels, and delivers to the customer.
Shopify Merchants Supported the Largest Workforce in 2021
April 29, 2022
To study the aggregate impact of what Shopify terms the Shopify Effect, the ripple impact the company's revenue creates on the lives of the merchants and partners, they partnered with the leading global consulting firm Deloitte last year. As per their statistics, 2021 was a big year for Shopify. Shopify merchants supported the largest workforce in the world by providing job seekers with 5 million jobs. The partners supported 656000 jobs and generated 32 billion dollars in revenue. Shopify became the world's second-largest company in revenue, surpassing biggies like Volkswagen, Amazon, Apple, and BP. The company witnessed a 45% increase in global economic activity as its merchants raked in 444 billion dollars. Shopify patrons brought in immense profits, with 38 dollars made for every dollar the company generated.
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