Shopify’s Wind-powered Offices Take the News by Storm

April 20, 2022

Shopify has started to power 100% of its North American employee home offices with wind energy. Shopify kicked off the venture by signing a power purchase agreement (PPA), the gold standard method for companies looking to drive the transition to clean energy. Going by a Digital by Design approach, Shopify has been encouraging a digital-first approach for the past two years. In an eco-friendly move, Shopify got involved in developing a wind farm in Alberta, Canada. The company had already been using renewable energy for some time but decided to take it a step further with wind power. Though the energy from the farm would not directly power the home offices, it will counteract emissions by adding an equivalent amount of green electricity to the energy grid. Shopify funds this venture as a key solution to reverse climatic changes.

Linkpop by Shopify Opens New Arenas to Businesses

March 31, 2022

Shopify’s new Linkpop feature helps creators sell directly from their link in bio page and lets them build a cohesive brand experience across social media channels. This link in bio tool allows consumers to shop directly on Linkpop without leaving the social media platform they were using. With the new option, important rand-building links get stored in a single place. Creators and merchants can launch social storefronts to sell directly on the platforms where they already have a good fan following. It would take merchants only five minutes to set up an account, link it to their Shopify website, and start promoting their Linkpop page with links for shopping, websites, articles, videos, and playlists. The shopping links then automatically sync with their product catalog to list out all the product details a customer would need.

Yoast SEO App Launched to Make SEO Easier for Shopify

March 19, 2022

Yoast SEO for Shopify was launched recently, bringing similar capabilities of the WordPress plugin to Shopify. The tool will be available in 27 languages and has a 14-day free trial. Yoast SEO for Shopify is a paid option and would charge you $29 per month as a subscription fee. Once the trial period is over, paid users will gain access to the Yoast SEO academy and 24/7 priority customer support. Yoast SEO helps businesses optimize blogs, product pages, and social media posts for key phrases and synonyms. It also offers real-time readability analysis to improve website content quality. Yoast App also automatically adds important structured data to aid Google in understanding what your website is about. Customers also get a social media preview of how their posts would appear on Google.

Shopify and Tinder Make a Favorable Impact on Entrepreneurs

March 5, 2022

Shopify and Tinder collaborate to unearth dating and partnership patterns during the cuffing season. The platforms also released a story about an entrepreneur couple who met on Tinder and later went on to start their business on Shopify. The study brought out some interesting statistics. It seems likely that 78% of American daters would date a small business owner, while 71% would date an entrepreneur. Gen Z and Millennials are the generations most interested in dating entrepreneurs, with 70% responding positively. During the post-Covid time, more than half of American daters (56%) are interested in starting their businesses, and 54% are interested in co-owning a business. 76% of American daters expressed interest in beginning a side hustle to generate additional income.

Shopify Joins Hands with TikTok for In-app Purchases

February 28, 2022

Shopify launches TikTok Shopping, an in-app shopping experience on TikTok. Shopify thus becomes the first eCommerce platform to bring organic product discovery and shopping tabs to TikTok. This advanced move in social commerce aims at helping creators and merchants deepen their relationships with consumers. Merchants only require a TikTok for Business account and will be allowed to add a shopping tab to their TikTok profiles. It will sync their product catalogs to create a mini storefront that links directly to their online store for checkout. The strategy has been lauded by veterans like Kylie Jenner of Kylie Cosmetics for the business potential it brings to the table. The partnership also brings product links to Shopify merchants, which can then be used to tag products in organic TikTok posts.

Shopify Studio Launches Born for Business Docu-series

February 19, 2022

Shopify Studios presented “Born for Business” on Peacock and CRAVE. It is a docu-series that chronicles the lives of four entrepreneurs with disabilities. The first participant was Qiana Allen of Culture’s Closet, a lupus-suffering fashionista owning a renowned plus-size boutique. The second on the list was Collette Divitto, a baker with Down syndrome who owns a successful cookie store called Collettey’s Cookies that employs people with disabilities. A single father with muscular atrophy, Chris Triebes of The Congregation Presents is a music mogul with a concert production company. Lexi Zanghi, a millennial entrepreneur, suffers anxiety but runs a three-year-old fashion brand, Always Reason, which will soon open its physical store. Shopify hopes the initiative will inspire entrepreneurs to make their dreams a reality despite hurdles.

Shopify Makes Its Presence Felt in New York City

February 10, 2022

Shopify opened its entrepreneurial space in NYC last year to offer its existing and upcoming entrepreneurs a workspace to create community support and allow sellers to network and collaborate. The 8000 square feet two-story building is located in the heart of SoHo at 131 Greene St. The place has exciting features like a podcast studio, a photo studio, a café, and a pop-up shop. The space hosts 30-minute support 1:1s, book podcasts, photography events, and workshops. It lets the merchants sell products at their pop-up shop. With four in every thousand residents in New York City opening their business on Shopify, the clever move by the company has helped it wedge its foot into a fresh market and garner more customers. The place is open to merchants six days a week to support their business and by appointment on Mondays.

Shopify and Make School Launches First Remote Dev Degree Program

January 31, 2022

Shopify's work-integrated learning program, Dev Degree, combines hands-on developer experience and an accredited Computer Science degree. It has joined forces with Make School to host the country's first Dev Degree program. It is a remote program and is accessible to students across North America. The program is extended to students doing Bachelor's Degree in Applied Computer Science with Make School. The program duration is three years, allowing students across certain regions in Canada and the US to gain hands-on expertise in Shopify projects. The move will help Shopify create an experienced, diverse workforce without the constraints of physical space and regions. Part of the degree will be a project-based curriculum and will be awarded to the students through their work at Shopify.

Shop Pay Becomes Available Outside Shopify Merchants

January 24, 2022

Shop Pay is Shopify's one-click checkout program with the highest-converting ranking on the internet. It was only available to Shopify merchants in the past. In the last few months, Shop Pay has been made available to merchants outside the Shopify pool. Starting off with merchants selling on Facebook and Instagram in mid-2021, it became accessible across Google by the end of the year. Powering more than one million businesses across platforms, the payment option immediately became an eCommerce favorite. Shop Pay has revolutionized the payment process by offering a best-in-class, secure, and easy checkout process to its customers. It boasts a 1.72x higher conversion rate, lower cart abandonment, convenient order tracking, easy management, and offsets 100% delivery emissions for delivery.

Shopify Adds Stripe As Payment Gateway App for Subscription

January 17, 2022

Subscription Apps enable programmers, business owners, and developers to build subscription experiences directly into the checkout process. By leveraging the power of subscription APIs, merchants can sell services and goods in numerous ways. Shopify has curated several tutorials and docs that one can utilize to familiarize themselves with all concepts of subscription apps creation procedure from start to finish. The steps are divided into three categories: explore, build and launch. The latest addition to the payment gateway for subscriptions is Stripe. This prominent payment gateway allows you to accept money from international and local customers. It has multiple in-built features, making it a suitable player gateway app for all businesses. From January 17, 2022, Merchants who have Stripe on their Shopify Checkout can start using the Subscription API.

Shopify Will Charge Regulatory Operating Fee to Accommodate DST Rates

January 10, 2022

Shopify has recently updated their PPA and API terms to pave the way for a future for the eCommerce platform and to encourage the growth of both Shopify partners and developers. The new updates will not compromise the integrity and security of products or services offered by the platform. One such update is the addition of Regulatory Operating Fee. Some countries charge a DST or Digital Service Tax on products/services that are sold digitally. The percentage of DST varies from country to country. Shopify’s new Regulatory Operating Fee will be charged on public app and theme sales to accommodate the DST charged in those particular countries. Merchants can see the Regulatory Operating Fee applied on their app and theme sales in the Partner payout CSV or in the Partner Dashboard.

Release of Custom and Standard Product Types

January 3, 2022

The year 2022 is a massive year for Shopify. Numerous changes are scheduled to take place in the upcoming month. The 2022-01 version of this eCommerce platform's API will include many advanced features. One such feature is the introduction of two unique fields to the Product Object to GraphQL Admin API. The standardizedProductType and customProductType are expected to ease merchants' burden by decreasing the number of tasks they have to perform. Furthermore, it's interesting to note that the standardizedProductType is a brand new data primitive connecting products to the Shopify Product Taxonomy. It is currently utilized to determine the product eligibility for the Shopify app and as a part of Shopify's BFCM Notebook. The eCommerce platform confirms that there is much in-store for standardizedProductType in the future.

Ecommerce News Platform: Shopify News