In October 2020, Adobe partnered with the renowned market and social research firm Advanis to conduct a comprehensive study on the cookieless future. The idea was to launch a third-party cookieless experience for the customers in the future years. Since the initial Identity Evolution study outcomes came out, Adobe and Advanis have reached out to consumers and professionals to understand the changing trends in urgency and readiness, potential solutions, and consumer perceptions. This study is significant because Apple has already acted on its promise of consumer consent for mobile app tracking with the iOS 14.5 rollout. Though Google has extended its expiration date of third-party cookies on Chrome to 2023, the study found that the marketers want to finish the task ahead of their competitors.
Recent Case Studies
November 22, 2022
Data Migration from Adobe Cloud Platform to WPML Format for an International Financial Services Company Based in the U.S.
Virtina always gets the best kick out of tackling the most challenging projects typically unimaginable by standard companies. We invariably say yes to ...Read More
June 09, 2022
Custom BigCommerce Middleware Development for an Australian BNPL Company
Summary – BigCommerce Middleware Customization Virtina recently triumphantly executed a project for a client based in Australia and New Zealand. The ...Read More
June 04, 2021
Split-order, Split-shipment, and State-wise Sales Tax Issues Resolved for a WooCommerce Company
Summary Virtina won a prestigious project from a rental theme kit delivery company in Colorado, United States. The company creates playful experiences ...Read More
January 08, 2021
Building a WooCommerce Store for the World’s Largest Government-run Retail Chain
Summary A governmental organization approached Virtina to build a website that enabled the organization members to buy products like automobiles and h ...Read More