Adobe has announced a new AI technology that will allow for improved customer personalization and conversion rates on eCommerce websites. The Adobe Sensei Predictive Intelligence Platform uses machine learning to help predict what consumers want, which can serve as the basis for better inventory management, product recommendations and other similar features so customers are more likely to purchase items. Customers have become accustomed to getting what they want anytime with just one or two clicks of their mouse. With this new AI-powered platform from Adobe, businesses can deliver an even more personalized experience across channels by leveraging insights from both online and offline data sources such as social media feeds, web browsing habits and purchase history.
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