Adobe recently announced the general availability of Adobe Experience Cloud for Healthcare at the Adobe Summit. The platform allows healthcare companies to securely transform their consumer insights into personalized customer journeys and digital experiences. The data capabilities unlock capabilities across the entire healthcare ecosystem, empowering personalized experience considering the confidential nature of healthcare. Adobe Real-Time Customer Data Platform, Adobe Journey Optimizer, and Adobe Customer Journey Analytics’ latest applications have become HIPAA-ready to support the venture. The idea is to offer customers seamless active participation in healthcare while supporting healthcare providers, insurance companies, pharmacies, and lifestyle companies.
Adobe Announces Adobe Experience Cloud for Healthcare
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