FC Bayern, the world’s renowned football team, collaborates with Adobe to redesign fan experiences. They have signed a multi-year partnership to power the football club’s digital evolution. The club banks on Adobe’s enterprise solutions to appease its ever-growing fan base. Adobe will efficiently help them connect to their fans to give alluring and personalized sports experiences. The club has planned a long-term digital strategy to deepen customer engagement via Adobe software. Adobe Experience Cloud, with Adobe’s Real-Time CDP (customer data platform), will help them assimilate customer data patterns. Adobe Document Cloud, with Adobe Acrobat Sign, will support them with digitizing collaborations. Fans would soon access benefits like real-time notifications, merchandising discounts, videos, and ticket availability.
Adobe Collaborates With FC Bayern to Revamp Fan Journeys
August 29, 2022 | | Updated: March 17, 2023
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