Adobe announced a new stage of partnership with Walgreens Boots Alliance (WBA), a 170-year-old integrated healthcare, pharmacy, and retail provider. Walgreens Boots Alliance currently uses Adobe Workfront as its work management platform to enhance campaign collaboration and execution. The integration has already started showing results for WBA and its customers. Adobe Workfront integrates with Adobe Creative Cloud and Adobe Experience Manager to empower the company to optimize, create and deliver tailored customer experience. WBA can thus cater to millions of customer needs daily with the same speed and consistency. Adobe Workfront has enhanced the existing partnership across Adobe Experience Cloud, driving cross-channel customer insights and extensive personalization through the web, mobile, and in-person retail.
Adobe Expands Partnership With Walgreens Boots Alliance
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