Adobe announced novel tools that aid merchants in increasing client loyalty, building consumer engagement, and enabling personalization across customer touchpoints. The changes will improve the personalized real-time experience for the purchasers at scale. One such prominent Adobe tool is Adobe Experience Cloud. The tool is powered by the Adobe Experience Platform, the data analysis system, and Adobe Sensei, the machine learning framework, both driven by AI. The scheme mainly aids omnichannel businesses with customer interactions through eCommerce, mobile apps, and physical stores. The Total Economic Impact of Adobe Experience Cloud, Forrester Consulting’s study from July 2021, showed a significant impact on figures with a 28% increase in digital customer experiences and 20% growth in customer conversions.
Adobe Experience Cloud Help Retailers Personalize Customer Engagements
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