Integrating mobile strategies into customer interactions has become necessary to survive the harsh business competition. With this in mind, Adobe is unveiling new mobile capabilities within Adobe Journey Optimizer, which is in turn powered by Adobe Experience Platform. The latest addition helps brands assimilate real-time customer insights and provide faultlessly tailored buying experiences across the channels. The key capabilities in this release include message designer, personalized in-app experiences, unified real-time customer profile, location-aware triggers, and much more. Through Journey Optimizer, customers can interact with the sellers through text messages, push notifications, or in-app messages, making their shopping experience an easy affair. Conversation API from Sinch, an Adobe Exchange Premier Partner, enables merchants to send personalized SMSs and connect via WhatsApp, WeChat, Viber, and other new-age messaging platforms.
Adobe Improves Mobile Capabilities to Enhance Personalized Customer Experience
December 31, 2021 | | Updated: February 15, 2022
Related Platforms
Our Locations
Recent Case Studies
-
August 11, 2023
Combining Content and Commerce Capabilities of Magento and WordPress for an Energy Service Provider
Everyone in the eCommerce circle has heard the slogan "content is king" at least once. Of course, even a king has his limitations without his army. In ...
Read More -
July 13, 2023
Query Time Optimization With Custom Coding for a Boat Kit Company on WooCommerce
Virtina helps eCommerce store owners get the most out of their online business. It is what we do best. So, it is no wonder we were the first choice fo ...
Read More -
June 30, 2023
Custom Amazon Buy With Prime Integration for a Footwear Store on Volusion
Volusion is one of the most robust eCommerce platforms for running an online business. It can support just about any eCommerce capability you want. Ho ...
Read More -
June 06, 2023
Customization of WooCommerce Plugin and Marketplace Release for a Non-profit Fintech Solution Provider
Creating a custom plugin for WooCommerce stores is often more complex than you think. Many organizations need to understand the complexities of the pr ...
Read More