Adobe Promotes Personalized Customer Experiences With New AI Innovations

April 29, 2022 | | Updated: November 01, 2022

At the recent San Jose Adobe Summit, Adobe unveiled new Artificial Intelligence (AI) innovations that offer inconceivable personalization, insights, and prediction levels to deliver a seamless customer experience. Adobe powers the new capabilities through its AI engine, Adobe Sensei. The innovations are built on hundreds of AI and machine learning (ML) capabilities embedded through Adobe Experience Cloud. A Marketing Mix Modelling analyzes the marketing spends in real-time and recommends changes in spending for optimal results. The innovations include live search results, intelligent content creation and delivery, product recommendations, intelligent budget forecasting and allocation, and cross-channel budget optimization. Adobe is sure that the innovations will drive efficiency, revenue, and business growth for its merchants.