In light of online consumer privacy taking center stage in novel eCommerce businesses, Adobe has released Real-Time CDP to facilitate the utility of first-party customer data for their customer engagements. Adobe’s data governance capabilities assure customers of absolute data privacy. The platform only uses the information the customer chooses to share with companies to study customer behavior, predict purchase trends, and deliver personalized shopping experiences. Real-Time CDP is a centralized hub for first-party data sourced from the web, apps, and the publishing media. The data is then analyzed via the efficient Adobe Target to deliver predictive analysis and personalized buying experiences to turn page visitors into paying customers. And the best part is that the system works both for B2C and B2B websites. The B2B edition of Adobe Real-Time CDP ensures that the individual and account profiles of their customers are unified on a single interface.
Adobe Real-Time CDP (Customer Data Platform) for First-Party Data Analysis
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