In light of online consumer privacy taking center stage in novel eCommerce businesses, Adobe has released Real-Time CDP to facilitate the utility of first-party customer data for their customer engagements. Adobe’s data governance capabilities assure customers of absolute data privacy. The platform only uses the information the customer chooses to share with companies to study customer behavior, predict purchase trends, and deliver personalized shopping experiences. Real-Time CDP is a centralized hub for first-party data sourced from the web, apps, and the publishing media. The data is then analyzed via the efficient Adobe Target to deliver predictive analysis and personalized buying experiences to turn page visitors into paying customers. And the best part is that the system works both for B2C and B2B websites. The B2B edition of Adobe Real-Time CDP ensures that the individual and account profiles of their customers are unified on a single interface.
Recent Case Studies
November 22, 2022
Data Migration from Adobe Cloud Platform to WPML Format for an International Financial Services Company Based in the U.S.
Virtina always gets the best kick out of tackling the most challenging projects typically unimaginable by standard companies. We invariably say yes to ...Read More
June 09, 2022
Custom BigCommerce Middleware Development for an Australian BNPL Company
Summary – BigCommerce Middleware Customization Virtina recently triumphantly executed a project for a client based in Australia and New Zealand. The ...Read More
June 04, 2021
Split-order, Split-shipment, and State-wise Sales Tax Issues Resolved for a WooCommerce Company
Summary Virtina won a prestigious project from a rental theme kit delivery company in Colorado, United States. The company creates playful experiences ...Read More
January 08, 2021
Building a WooCommerce Store for the World’s Largest Government-run Retail Chain
Summary A governmental organization approached Virtina to build a website that enabled the organization members to buy products like automobiles and h ...Read More