Adobe Real-time CDP to Personalize Digital Economy

May 13, 2022 | | Updated: November 01, 2022

Adobe announces new features in Adobe Real-Time CDP (Customer Data Platform) that use real-time data to create personalized journeys for millions of customers within milliseconds. Industry giants like The Coca-Cola Company, General Motors, Coles, EY, T.Rowe Price, ServiceNow, TSB Bank, Real Madrid, and Suncorp have widely adopted CDP to propel their businesses. The changes let the platform process over one petabyte of daily data on average, interacting with millions of customers in real time. Using the Adobe Experience Cloud applications, brands can now view and manage customer profiles, make real-time updates, and activate customer insights throughout the customer journey. Adobe thus successfully creates tailored customer experiences across significant business sectors like retail, healthcare, financial services, and technology.