The BigCommerce partnership with Amazon allows any merchant to use the Amazon service called Multi-Channel Fulfillment (MCF). Normally, this would be typically reserved for existing third-party sellers on Amazon to fulfill orders on their own websites. However, the BigCommerce deal extends the capability to merchants that don’t sell on Amazon, using a new Amazon MCF app that integrates with BigCommerce stores.
Using the Amazon delivery network, sellers can dispatch the goods to the buyers based on their shipping speed, instead of relying on UPS, USPS, FedEx, etc. In fact, the order could have been placed on the merchant’s eCommerce site or on a marketplace. With this deal Amazon sends a clear signal of its broader shipping ambitions.
