BigCommerce and WineDirect entered a partnership to build a world-class online presence for thousands of brands in the WineDirect ecosystem. The said brands can extend their reach, improve the visibility of their brand, engage with buyers, and sell their products to regions that were previously inaccessible. In essence, wineries get to take their eCommerce capabilities to the next level.
BigCommerce hopes to support its winery partners by providing them with the best eCommerce tools available in the wine industry. WineDirect’s BigCommerce store will roll out in time for the holiday season this year. BigCommerce also hopes to minimize the impact from COVID-19 on retail businesses by giving them a Direct to Customer (D2C) channel online.