The ecommerce world is moving at a rapid pace. A new update is launched, an extension is designed, further third-party integration released, and much more every day. Recently, it was announced that Adroll launched integrations with the eCommerce platform BigCommerce and Yopto. DTC or Direct-To-Consumer brands want to convert potential online shoppers to expand their eCommerce marketplace. BigCommerce is already focusing on target audience initiatives to engage with online customers. Furthermore, BigCommerce’s Chief Development mentioned that customers are looking for more interactive and efficient ways for brands to reach out to them. Customers want to witness better marketing strategies that will help them meet their demands. Thus, the BigCommerce-Adroll partnership offers shoppers access to avant-garde advertising tools like consumer tracking to help merchants grow their business.
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