Store owners on BigCommerce can now make data-driven decisions for their business using pre-built integrations with top analytics tools such as Google BigQuery, Google Data Studio, and more. Merchants can compile, assess, understand, and use store data to gain insight into user behavior and improve their decision-making process and business performance.
The Big Open Data Solutions is accessible through the BigCommerce Control Panel. Merchants even get the flexibility to use these pre-built integrations with Twilio Segment and transfer their data to a warehouse or customer data platform (CDP). Merchants can also generate personalized reporting across their customer, order, and product catalog data.