BigCommerce went ahead and launched Ads and Listings on Google, a new dedicated app that enables SMB merchants on BigCommerce in the US to sync their online store with the Google Merchant Center, this helps them add and showcase their products for free. Not only this, but merchants can also take advantage of Google Ads campaigns to reach more prospects and uncover performance insights and other vital data to create a consistent brand experience. This initiative from BigCommerce helps every merchant who wishes to spread further and establish an omnichannel presence to reach and attract new customers, especially those who rely on Google’s powerful shopping capabilities to increase traffic and drive more growth for their eCommerce business.
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