WPP is the world’s largest advertising agency. They have allied with BigCommerce, delivering omnichannel solutions to WPP clients. The move permits WPP to access valuable tools on BigCommerce and the leading data feed management platform, Feedonomics. It also allows their shared customers to utilize the platforms to create futuristic solutions and drive growth. WPP also gains access to integrate with platforms like Amazon, Meta, Google, and TikTok to provide omnichannel sales in the B2B and B2C sectors. The firm can also utilize the alpha and beta versions of BigCommerce products. WPP plans to upskill 150 commerce specialists by placing them on BigCommerce’s product and partner councils and letting them avail the platform’s training program and certification pathways. WPP will help BigCommerce in shaping product development and innovations.
BigCommerce Partners with WPP to Provide Omnichannel Solutions
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