As part of the group’s digital transformation of marketing and sales, BMW Group (BMWYY) has decided to expand its partnership with Adobe. One of the world’s largest automobile and motorcycle manufacturers, the BMW Group includes BMW, Rolls-Royce, MINI, and BMW Motorrad. They plan to leverage the advantages of the data-driven Adobe Experience Cloud to offer personalized digital experiences. The automobile giant aims to sell a quarter of its vehicles online within the next three years and provide customers with seamless online and offline experiences using Adobe’s real-time data and insights. They want to include customized vehicles, doorstep delivery, and personalized post-purchase services for their online sales and provide the same level of comfort and service to customers irrespective of the business happening online and offline.
BMW and Adobe Strengthen Ties for Digital Transformation
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