The AI-powered solution from Adobe is a blessing for brands in targeting marketing dollars. Adobe‘s Marketing Mix Modeling (MMM) service, available in Adobe Experience Cloud, delivers robust AI and machine learning-based features that help brands accurately estimate the impact of marketing dollars. It utilizes Adobe’s AI engine Adobe Sensei to process marketing and advertising budgets to assess their business impacts. This solution is flexible and easy to configure. MMM collects, analyzes, and helps companies act on the insights in just weeks instead of months. The tool provides optimal budget allocation, plan investment scenarios, flexible technology, quick delivery, and promise of a cookieless future. Merchants like AAA Northeast have leveraged MMM to reduce ad spends by 16% and increase targeted performance by 28%.
Marketing Mix Modeling From Adobe to Measure the Impact of Marketing Dollars
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