Multi-Storefront is BigCommerce’s New Card to Unify Stores

April 20, 2022 | | Updated: September 30, 2022

BigCommerce released a new Multi-Storefront that unifies managing multiple brands under a single store. This new offering will fuel scalability and growth for the websites it powers. The new feature lets BigCommerce website owners manage multiple stores across regions, segments, and brands from within one store and a single dashboard. The powerful new capability will give enterprise merchants the flexibility to grow their brand, business segment, and geographic scope within the scalable context of a single account. The stores are powered by the platform’s famous stencil theme framework or third-party headless front-end such as Next.js, Bloomreach, and WordPress. Brands can even combine headless and native stencil storefronts in a single account. Many BigCommerce partners like Bullit Group have already made use of the feature.