Merchants now get the support for additional metafields. This allows merchants to add their own attributes to products, as well as product variants. In the future, Shopify would enable the same for customers and orders page as well. Furthermore, Shopify will build Custom Content on top of the new Metafields development and will serve as Shopify’s Content Management platform.
Custom content will help merchants on the Shopify platform to store content of any format within Shopify. This ability allows more room for flexibility, as it helps merchants to store all the data within one platform, which then makes data retrieval easier. The improved levels of flexibility and customization applies acrossOnline Store 2.0 and Custom Storefronts.
