New Services in Adobe Analytics Make it the Leading Analytics Tool

August 3, 2022 | | Updated: March 16, 2023

Adobe adds new services to its trending tool, Adobe Analytics, to give it true omnichannel analytics capabilities. Adobe Analytics is the most favored among top brands to collate and analyze data from channels, including Metaverse and streaming media. The addition makes the data transition from outside analytics apps seamless and creates a unified space for data across media types. Adobe can collect data from Metaverse, like engagement volume in 3D objects and immersive experiences and interactions across multiple metaverses. Users can compare digital media consumption to engagement on other channels in streaming media. Customer Journey Analytics (CJA) summarizes omnichannel data in compliance with GDPR and CCPA. Adobe’s partner ecosystem helps brands combine data sources to create a single workspace for holistic data analysis.