Shopify has decided to expand its partnership with Google to help merchants win through improved discovery and a higher-converting checkout. In a way, Shopify wants to help merchants unlock the value of the Google channel by leveraging Shopify’s expertise and Google’s leadership in search and discovery. Regardless, this partnership is only going to make selling more seamless.
Furthermore, Shopify is also looking to simplify the onboarding process for its Google channel. Shopify plans to implement a frictionless experience to help merchants get started on Google faster and list their products with just a few clicks. This cuts down the time to launch and makes it much easier to start selling through the Google platform.