Shopify introduces Shopify Audiences, an effective Marketing Tool for independent merchants to find new customers. This novel tool taps the collective power of the Shopify platform, allowing merchants to efficiently reach out to new customers with high intent to purchase. Shopify Plus merchants can sync Shopify Audiences with Facebook and Instagram at the launch. The company promises that this feature will later extend to platforms like TikTok, Snap, Pinterest, Microsoft Advertising, Criteo, and others, giving merchants tremendous advantages. Shopify merchants with early access to the tool have already witnessed a remarkable jump in overall conversion rates and return on ad spend (ROAS). The tool helps decrease conversion costs, improves algorithms, drives acquisition, and provides transparent performance reporting.
Shopify Audiences: The Next Happening Marketing Tool from Shopify Team
May 28, 2022 | | Updated: November 04, 2022
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