Shopify launches TikTok Shopping, an in-app shopping experience on TikTok. Shopify thus becomes the first eCommerce platform to bring organic product discovery and shopping tabs to TikTok. This advanced move in social commerce aims at helping creators and merchants deepen their relationships with consumers. Merchants only require a TikTok for Business account and will be allowed to add a shopping tab to their TikTok profiles. It will sync their product catalogs to create a mini storefront that links directly to their online store for checkout. The strategy has been lauded by veterans like Kylie Jenner of Kylie Cosmetics for the business potential it brings to the table. The partnership also brings product links to Shopify merchants, which can then be used to tag products in organic TikTok posts.
Shopify Joins Hands with TikTok for In-app Purchases
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