With a new partnership with YouTube Shopping, users globally can upload their Shopify store to YouTube. Content creators can bring their brands and storefront to YouTube and create communities to encourage users to shop from them. Independent brands based on the creator economy get a boost in the D2C commerce segment on YouTube. This partnership is a game changer in encouraging multichannel commerce that helps merchants track performance, stock, and sales metrics. With more customers shifting to YouTube for shopping advice and purchases, this is a smart move from both platforms. Consumers can purchase as they watch a video. Merchants can sell in three ways: live streams so that their viewers can check out while they watch, on-demand videos, and through a store tab that links to the entire product range.
Shopify Scales Creator Economy With New YouTube Partnership
July 25, 2022 | | Updated: January 27, 2023
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