Shopify Steps Into Creative Territory With Spotify Collaboration

December 4, 2021 | | Updated: February 16, 2022

Shopify has yet again proven its adaptability to market trends with a strategic partnership with Spotify, thereby stepping into the $100B worth of ‘Creator Economy.’ This deliberate move aids artists in marketing their brand and music into eCommerce and audio streaming. Communities, brands, and followers are formed around each artist, transforming them into million-dollar businesses. To top it all, extra revenue gets generated through marketing brand merchandise. Artists can directly reach out to the audience already interested in their body of work by linking their Shopify online stores with the fan development platform ‘Spotify for Artists’, used today by one million artists. They can directly showcase their merch through Shopify profile and Spotify channel to capitalize on their fandom.