In an attempt to integrate into the creator space, Shopify has acquired Dovetale, a startup assisting brands in managing their influencer marketing. Dovetale is made free for all Shopify merchants to incentivize adoption and to gear toward helping the influencers launch their brands or promote products from other companies. Shopify has been focusing its attention and resources on creators to build a full-fledged suite of services aimed squarely at influencer marketing. They have collaborated with influencers such as professional athletes, TikTok chefs, record executive Steven Victor, musician Pharrell Williams, and NBA star Jimmy Butler. Dovetale manages affiliate and influencer marketing by allowing brands to accept new applications from influencer partners, send products and discount codes, and track sales.
Recent Case Studies
November 22, 2022
Data Migration from Adobe Cloud Platform to WPML Format for an International Financial Services Company Based in the U.S.
Virtina always gets the best kick out of tackling the most challenging projects typically unimaginable by standard companies. We invariably say yes to ...Read More
June 09, 2022
Custom BigCommerce Middleware Development for an Australian BNPL Company
Summary – BigCommerce Middleware Customization Virtina recently triumphantly executed a project for a client based in Australia and New Zealand. The ...Read More
June 04, 2021
Split-order, Split-shipment, and State-wise Sales Tax Issues Resolved for a WooCommerce Company
Summary Virtina won a prestigious project from a rental theme kit delivery company in Colorado, United States. The company creates playful experiences ...Read More
January 08, 2021
Building a WooCommerce Store for the World’s Largest Government-run Retail Chain
Summary A governmental organization approached Virtina to build a website that enabled the organization members to buy products like automobiles and h ...Read More