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Google integrates tools for brick-and-mortar stores to grab attention from online shoppers.

Google launches “See what’s in store,” a feature to bridge the gap between online and in-store commerce. This feature allows physical stores to provide an inventory list of knowledge panels and Google Maps. These new features for Google Shopping are intended for the physical and local merchants. The new feature was introduced along with a couple of other enhancements like location extensions on YouTube video campaigns, local ads display, etc. this feature allows merchants to list-out their in-store inventory, stock, and pricing information.

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