Virtina was awarded a project from a major pen and accessories business in the USA, that is made up of a variety of carefully curated selection of the finest pens. Beyond this, the company was also into repairing and customization of pens. Also, deal in pen accessories and books on the side. The company was running on Drupal and Virtina was tasked with migrating them to WooCommerce something that was performed effortlessly. This re-platforming involved moving Content, products, Orders, Customers and more; these attributes were successfully transferred to WooCommerce without any loss of data and retaining the integrity of each entity in the process.
After this, we were asked to implement a product configurator, which is something that works like a layering system that uses PNG files as a transparent layer for each aspect of a product. The configurator saves you time creating a different variation of a product. With the help of this, the customer can see the changes in real-time in the front end and switch between the options very easily; instead of having to rely on a separate image for every variation. With these changes, the store went through a dramatic overhaul and improved its traffic, conversions, followed by sales and then revenue.
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