Bruce Rubin

eCommerce Strategist

Bruce has over 35 years of experience helping both B2B and B2C clients to navigate the arena of global sourcing and supply chain management. His international network of contacts has benefitted his clients both to source the supply of products, and to deliver them to major retailers via his connections with national sales reps.

Bruce is able to help clients through all phases of product development culminating in the placement of the final product. A client can come to him for his assistance on the initial prototype development. Once done, he will perform a competitor analysis, which will shorten the learning curve for the client. Identifying the appropriate sales channels, coming up with the appropriate pricing strategy to maximize profits, and market validation round out his areas of expertise.



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