Perry Yeldham

eCommerce Strategist

In the book Blink, Malcolm Gladwell told us that we make deep and lasting judgement about the the things we see in the blink of an eye: 1/25th of a second.

Neuroscience and Cognitive Psychology continue to reveal how we take in and retain information.
The Stanford University Web Credibility research department’s studies in their Persuasive Technology Lab show that 75% of users make judgements about your credibility based on your web design, and 94% of a website’s user’s first impressions are design related.

Visual Branding and Website are not just a matter of creating a pretty design. Credibility comes from the design and build of your website, but distinctiveness – your ability to stand out in a TMI world – depends on branding: the creation of a box in the public’s mind in which you and you alone reside.
Attention Triggers which grab attention and provoke an emotional response, Memory Magnets that impinge and create memorability, and Decision Drivers – appeals to human emotional drivers – and the sequence of emotional and informational messaging are what make a visual brand and a website effective.

Determining through consultation what your Unique Selling Proposition is and how to translate it into what evokes an emotional response in those who may be interested in paying you for your products and services, while building the box that you and you alone reside in in the customer’s mind, is what Perry does.



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