Virtina never backs away from a good challenge. One of the challenging projects that we undertook recently was the BigCommerce app development for Firework - a software solution for implementing shoppable videos on eCommerce stores.
It is not the first time Virtina has showcased its expertise in creating intuitive solutions for the BigCommerce platform. Even before, our experts have come up with unique solutions to facilitate better eCommerce capabilities for BigCommerce stores.
Most of our competitors are reluctant to undertake projects involving new technologies like shoppable videos. A challenge intrigues us more than it scares us. Below, we discuss how Virtina developed a plugin to implement shoppable videos on eCommerce stores using Firework's platform.
Talk to our experts to discuss the development of a custom BigCommerce app for your business
Creating a Dedicated App for BigCommerce Closed-source eCommerce Platform
Firework already offers its advanced tool for various open-source eCommerce platforms, including WooCommerce, Magento, Salesforce, Etc. But, creating a dedicated app for a closed-source platform like BigCommerce is significantly more challenging. The experts at Virtina already have experience working on similar challenging projects.
Our previous expertise in creating a dedicated app for BigCommerce helped us create an advanced plugin for Firework. The unique platform of Firework allows businesses to use live shopping and shoppable videos. It means the customer can browse products the models are wearing in a video and purchase them directly from the video.
Our team of experts recently created and launched a new BNPL Payment App for BigCommerce Retailers. The payment app for BigCommerce allows retailers to seamlessly accept payments through LatitudePay/GenoaPay - an interest-free, buy-now-pay-later service (BNPL). It is a perfect example of how Virtina can create an intuitive BigCommerce app.
Firework uses new and high-end tech to enable eCommerce organizations to showcase shoppable videos to their customers. The enterprise-grade shoppable video platform helps corporate giants like Walmart, Unilever, Samsung, Guess, Vogue, and other leading brands streamline their customers' online shopping experience.
Creating an App Using an External Middleware for BigCommerce SaaS Platform
Firework already offers active plugins for open-source eCommerce platforms like WooCoommerce, Magento, etc. However, Firework was having trouble creating a plugin for BigCommerce because it is a SaaS platform and does not have a direct source code.
We formed a team of experts with experience creating advanced BigCommerce apps to work on external middleware. The middleware enables different applications to communicate with Firework's shoppable video app.
Create a customized external middleware for your online store on BigCommerce platform
Our expert team ensured that the external middleware provides the functionality to use Firework's software solution for eCommerce businesses. Moreover, our experts confirmed that the plugin works most efficiently to avoid interfering with your other eCommerce functionalities.
After the second phase, the plugin will be able to ensure a seamless transition from the video to the checkout without any errors or delays. Our expert developers worked tirelessly to ensure this seamless transition. There are several ways an interruption in the purchase flow can drive away customers.
It could lead to an increase in cart abandonment and ultimately affect your overall revenue. So we had to ensure that everything with the external middleware worked perfectly to provide the best user interface for the transition from video to web page.
Onboard Customers and Instant Checkout Using Shoppable Video Via Plugin
One of the nifty features we implemented in the Firework plugin is the customer onboarding feature. The experts at Virtina created the plugin, so eCommerce businesses can onboard customers using video. Onboarding customers via video makes eCommerce businesses stand out from the rest.
Some customers may choose to click on the CTA in the video to experience the interface. That's not all. The second phase of BigCommerce app development includes an instant checkout feature.
It allows the user to click on a product in the video and navigate directly to the checkout page. Our experts are working on an interface that facilitates the shortest checkout process, allowing the customer to purchase with minimal steps.
Implementing such a capability will help you boost conversion and sales by encouraging impulse decisions. We make it a point to assess the plugin's sellable aspects to ensure that it can economically benefit its users.
Adding a Widget Facility for Displaying Shoppable Videos on Front-end Pages
Another significant capability we are implementing on the BigCommerce app is a widget functionality. The widget player plays the shoppable video inside it. You can drag and drop it on the front-end pages just like the widgets on your smartphone.
Get a user-friendly, custom widget to improve the user experience of your BigCommerce app
Our experts ensured that an eCommerce store owner could easily use and customize the widget. eCommerce store owners can use the plugin to choose the video they want to play. Firework's system can easily play the video you select, and you can position it the way you want.
The applicational level use of the widget is promising. It allows site owners to position their shoppable videos strategically to attract new customers and efficiently boost conversions. The finished product will offer the utmost flexibility to the store owners and customize their front-end pages.
Easily Choose the Videos for the Shoppable Videos
The experts at Virtina made sure to allow the BigCommerce store owners to effortlessly customize the shoppable videos they display on their front-end pages. The app enables BigCommerce store owners to have the capability to choose shoppable videos.
It allows eCommerce businesses to use relevant videos across different front-end pages. For instance, eCommerce store owners can feature the best-selling products in the shoppable video in a relevant blog.
The app allows the eCommerce store owner to easily access such capabilities from Firework without creating friction with your existing system. Moreover, BigCommerce store owners can innovatively use different videos for various purposes, including marketing.
BigCommerce store owners can use the shoppable video to implement more innovative ideas. The scope of the app can change depending on how each business utilizes the app.
Mapping Product Feed and Product Syncing via Customized APIs
One of the most challenging aspects of developing a BigCommerce app for Firework was mapping the products accurately for the shoppable ads. Our experts use multiple APIs to provide accurate product feed for shoppable videos. Any mistake in this process could lead eCommerce customers to the wrong product page, which can significantly impact user experience.
We utilize BigCommerce APIs to obtain the relevant data and process it. But the real challenge was creating customized APIs for further processing the data. We built customized APIs from the ground up to facilitate smooth data transfer and product feed. The result is an error-free system that ensures accurate product feed for Firework's system.
Thanks to our BigCommerce experts, we were able to create custom APIs that work seamlessly with BigCommerce and Firework. Our APIs facilitate accurate and fast communication between the two systems and ensure that your BigCommerce store runs optimally. As a result, our app helps you map your products efficiently for shoppable videos.
Besides mapping the eCommerce products, our APIs ensure accurate product syncing. Our BigCommerce experts sync products via code to ensure accuracy and avoid problems like duplicates. The syncing ensures that the relevant product appears to the eCommerce customer whenever they interact with Firework's shoppable videos.
Navigating Through a Complicated System With Multiple Levels of Authentication
One of the most significant challenges our developers face with the Firework plugin for BigCommerce is the complicated system. Our experts had to navigate their way through the multiple levels of authentication necessary for the BigCommerce app.
Moreover, Firework itself uses security protocols to ensure data safety. The experts at Virtina aligned both systems in the most efficient way possible. As a result, Virtina has already cleared the phase one tests and is all set to get the go-ahead signal from BigCommerce.
Consult our experts to create a plugin that meets all BigCommerce standards
Download Directly From BigCommerce Marketplace
Virtina is ready to launch another innovative BigCommerce app that could help eCommerce businesses of all sizes. Our experts are creating yet another BigCommerce app that simplifies eCommerce operations, potentially boosting online business revenue.
The BigCommerce app for Firework is already in its second and final phase of approval from BigCommerce. Thanks to the effort of our experts, the app was able to pass with flying colors in the first stage. It is only a matter of time before the app officially launches in the BigCommerce marketplace.
After the final approval from BigCommerce, online store owners can use the app to implement the new shoppable videos on their websites. If used right, it can help BigCommerce store owners boost their sales and conversions. It also shows that the app from Virtina can work seamlessly with your BigCommerce store.
