eCommerce Website Redesign That Keeps Every Ranking.
We protect your URLs, keywords and checkout before we change a single page, so your new store starts with the traffic you already earned.
- Rankings benchmarked before any change
- Every old URL 301 redirected and tested
- 30 days of post-launch monitoring, fixes included
Top keywords
301 redirects
PageSpeed and Core Web Vitals, Always in the Green
Speed is the first thing we build in and the last thing we check before launch. After launch, we keep watching it for every client, because Google ranks fast stores higher and shoppers buy more from them.
We’ve Relaunched Stores Like Yours Without Losing Their Traffic
These store owners had the same worries you do. Here’s what we did for them.
E Street Plastics
Moving off Volusion without losing years of search rankings.
Mapped 357 legacy URLs to 301 redirects, connected their Etendo ERP and Google Merchant Center feed, then audited every redirect in Google Search Console after launch.
MM-Source
A new store that looks better but doesn’t sell more.
Rebuilt the store around how their buyers shop, then relaunched with rankings, URLs and checkout protected.
The Fruitful Grind
A B2B wholesale store with a checkout they couldn’t afford to break.
Built a custom eCommerce platform with a new checkout, wholesale case pricing and security hardening.
Want to see more? Browse our case studies and project portfolio.
If You’re Thinking This, You’re in the Right Place
We hear these on almost every first call. The good news: each one has a fix.
Three or more sound familiar? Let’s fix them together.
Get My Free Fix PlanYour Google Rankings Move With You
Your rankings live in your URLs, page titles and content. We carry every one of them to your new store, and test it all before Google sees a thing.
- Before we start, we record your rankings, traffic and top pages as an SEO baseline.
- Every old URL gets a 301 redirect to its new page: products, categories, blog posts and even images.
- Your page titles, descriptions and schema move over first, then we improve them.
- We build on a hidden staging site, so Google never sees an unfinished store.
- We test checkout, payments and emails on real phones before launch.
- Your analytics keep tracking, so you never lose a day of data.
- For 30 days after launch, we watch rankings and fix any issue, free.
Switching platforms too? See our Replatform service, Cart Migration and eCommerce Migration Checklist.
A New Store, Not Just a New Look
Drag the slider to see the difference a real redesign makes.
built to convertShop now
← Drag to compare →
What your shoppers see
- Mobile-first design for your home, category, product, cart and checkout pages.
- Easy to find products with clear menus, filters and smart search.
- Product pages that sell with better photos, specs, reviews and trust badges.
- A faster checkout with guest checkout, express pay and, for B2B, PO and net terms.
What works behind the scenes
- A data-backed audit of analytics and heatmaps, so we fix what actually costs you sales.
- Speed built in with a lean theme, optimized images and clean code.
- Accessibility to WCAG 2.2 AA, so every shopper can buy.
- AI-ready features like recommendations, AI search and product chat.
Is Your Store Design Costing You Sales?
Mobile visitors bounce
Most of your traffic is on phones, but your mobile conversion rate is half of desktop.
Pages load slowly
Every extra second on a product page costs conversions and paid traffic ROI.
Customers can’t find products
Weak navigation, filters and site search send buyers back to Google.
Checkout drops shoppers
Too many steps, surprise costs or missing payment options kill orders at the last step.
Your brand looks older than your business
A dated design makes new buyers question trust and quality.
Every change needs a developer
Theme hacks and plugin bloat make simple updates slow and expensive.
Three or more sound familiar? Stop the bleeding. Get a fix plan.
Get a Fix PlanFrom Audit to Launch in 8 to 12 Weeks
Six clear steps. You always know what’s happening and what’s next.
Every project gets a fixed quote after the free audit. Want a ballpark now? Try our eCommerce Cost Calculator.
Audit
We find what’s costing you sales.
Plan
We agree on goals and must-keep features.
Design
You review mobile-first designs and give feedback.
Build
We build on a private copy of your store.
Launch
We go live in your quietest hours.
Grow
We watch, fix and suggest improvements.
Keep the platform you already have. We redesign on:
AI Makes It Faster. Our Engineers Make It Right.
AI can make a pretty store in minutes. It can’t protect your rankings, connect your ERP or fix a broken checkout. We use each one where it works best.
Speed and scale
- Finds where shoppers drop off in your data
- Creates more design and copy options, faster
- Drafts product descriptions and alt text at scale
- Tests pages, devices and redirects in bulk
Judgment and ownership
- Decide what to build for your business
- Build the theme, integrations and checkout
- Protect your SEO with redirects and schema
- Review every line of code and stand behind the launch
The result: a faster project, more design options, and a store built by people who answer for it.
Launch Is Day One. We Keep Your Store Fast and Ranking.
Google ranks fast stores higher, and shoppers buy more from them. After launch, we can stay on to keep your PageSpeed scores and Core Web Vitals in the green, then keep growing your rankings with ongoing SEO and GEO.
Page speed and Core Web Vitals
Monthly PageSpeed monitoring, image and script optimization, caching and theme cleanup, so new plugins, apps and content never slow your store down.
Ongoing SEO
Technical fixes, content and internal links that move your key pages higher on Google. See eCommerce SEO
AI search visibility
Content and schema so ChatGPT, Gemini and Google’s AI Overviews can find and cite your products.
Want everything looked after? See our website maintenance plans.
Don’t Just Take Our Word for It
Real numbers and real words from store owners we have worked with.
Virtina isn’t a vendor to us, they’re a true partner.
This product and what you guys have developed for me is a totally different level… It’s almost like printing money.
- Custom eCommerce platform
- New checkout system
- Streamlined daily operations
The platform you’ve built for us isn’t just another website. It’s a whole new system that’s going to revolutionize how we operate. It’s a game-changer.
Read more client success stories.
Questions Store Owners Ask Us
How long does an eCommerce website redesign take?
Most redesigns take 8 to 12 weeks from audit to launch. Larger B2B stores with ERP or custom pricing can take 12 to 16 weeks.
How much does an eCommerce website redesign cost?
Cost depends on the number of templates, integrations and custom features. After a free audit, we give you a fixed quote. You can also estimate with our eCommerce Cost Calculator.
Do you use AI to redesign my store?
Yes, as a tool, not a replacement. AI speeds up analysis, design options, content drafts and testing. Every design decision, every line of code and the launch itself is owned and reviewed by Virtina engineers.
Will a redesign hurt my SEO?
Not when it is planned properly. We map every URL, set 301 redirects, keep metadata and schema, and monitor rankings for 30 days after launch.
Can you redesign my store without changing platforms?
Yes. Most redesigns keep your current platform. If your platform is holding you back, we will tell you and scope a replatform instead.
Will my store go offline during the redesign?
No. We build on a private staging site, and your live store keeps selling until launch day.
Do you redesign B2B eCommerce stores?
Yes. We redesign B2B portals with customer-specific pricing, quick order, RFQ and PO checkout. See B2B eCommerce Development.
What do I need to provide?
Access to your store, analytics and Search Console, your brand assets, and one decision maker for feedback rounds.
Not Sure Where to Start? Get a Free Audit.
Our AI scan and an engineer review your speed, mobile experience, navigation and checkout. Within 3 business days you get a simple fix plan, ranked by what will make you the most money. No cost, no obligation.
Prefer to talk? Call (888) 478-4799 or book a free call.
Your free audit covers
- Mobile speed and Core Web Vitals
- Navigation, search and product pages
- Checkout drop-off points
- SEO risks to protect in a relaunch
