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B2B eCommerce, Engineered to Perform. Designed to Convert.

Virtina builds B2B eCommerce websites for mid-market and enterprise manufacturers, distributors, and industrial companies with complex catalogs, custom pricing, and buying journeys that generic agencies can't handle. Beautiful design. Real engineering. Accelerated by AI.

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Engineering layer

Back-end
built to scale.

  • ERP sync: NetSuite → live inventory
  • Customer-tier pricing engine
  • Quote-to-order workflow, API-first
  • PIM-driven catalog, 40K+ SKUs

Experience layer

Front-end
felt to convert.

Humanizing B2B

Avg. conversion lift

+2.8x post-launch

Trusted by B2B teams across manufacturing, distribution, and commerce

Our B2B Clients

Results our clients can measure. Stories they can tell.

Unscripted conversations with the people who signed off on the project and watched the results roll in.

Case Studies
  • Robert Rinker MM-Source Founder

    Revenue growth: 22.5%

    Revenue Growth in 9 months

    This product and what you guys have developed for me is a totally different level...It's almost like printing money.

  • Don Daniel President at The Fruitful Grind

    Up 12.5%

    It’s a game-changer.

    The platform you’ve built for us isn’t just another website. It’s a whole new system that’s going to revolutionize how we operate.

  • Paul Rhoads Vice President at Energy Pricing

    Conversion rate: 7.1%

    Conversion Rate (vs 2.5% industry avg)

    Virtina isn’t a vendor to us, they’re a true partner.

  • Michell Stockmann CEO / Creative Director

    Rating: 5

    They are responsive and knowledgeable.

    The team at Virtina is always available to help in a pinch when we need the extra support or a more in depth skill set. They are responsive and knowledgeable.

Everything your B2B storefront needs to perform.

From strategy and buyer experience to platform engineering and back-office integrations, one team owns the entire commerce system.

The B2B Problem

B2B eCommerce isn't B2C with a login screen.

Most agencies design a pretty storefront and call it done. But manufacturers, distributors, and industrial sellers run on complexity, and that complexity is exactly where generic web shops fall apart.

  1. Massive, messy catalogs

    Tens of thousands of SKUs, configurable products, and spec sheets that live in a PIM nobody trusts.

  2. Customer-specific pricing

    Contract pricing, tiered discounts, and negotiated rates that a standard cart can't calculate correctly.

  3. Quoting & approval workflows

    RFQs, multi-step approvals, and purchasing agents who expect more than "add to cart."

  4. Disconnected back-office systems

    ERP, CRM, and inventory living in silos that don't talk to the storefront in real time.

  5. Poor search & findability

    Buyers who know a part number can't find it, and browsing a 40,000-SKU catalog by category fails fast.

  6. Slow, brittle platforms

    Legacy builds that break with every plugin update and can't scale for peak order volume.

eCommerce is a lot like rally racing.

The road keeps changing.

Customers shift.

Technology evolves.

Competitors appear around every turn.

Having a great driving team is not enough.

You must engineer a great racing machine that fits the B2B or B2C.

You cannot entrust the driving team with engineering your racing machine, and you cannot depend on the driving team alone to build the machine you need to compete.

Virtina specializes in building and engineering the right eCommerce engine for the race you are in, whether you operate in B2B, B2C, or marketplaces.

Talk to an Engineer

Your strategy charts the course.

Your marketing team drives.

Your platform is the car.

Skip

Every great B2B storefront
is two sides of the same coin.

Design without engineering is a pretty demo that breaks under real order volume. Engineering without design is a functional system nobody wants to buy from. We build both, together, by the same team.

Engineering

The systems work that makes the storefront actually run your business.

  • → Real-time ERP, CRM & PIM integrations
  • → Custom pricing, quotes & approvals
  • → Scalable API-first architecture
  • → Sub-second performance at scale
  • → Enterprise security & stability

Experience

The design work that makes buyers trust you and complete the purchase.

  • → Humanizing B2B
  • → Buyer-journey mapping for procurement teams
  • → Conversion-focused UX & information architecture
  • → Catalog navigation, search & merchandising design
  • → Mobile-first, accessible interfaces for every buyer
  • → Brand-grade visual design, not a template

That’s the differentiator: deep B2B industry experience that lets one team own both sides, instead of handing you off between a design shop and a dev shop who’ve never met.

Talk to an Engineer
  • Technology
  • Energy
  • Automotive
  • Manufacturing
  • Engineering
  • Construction
  • Medical
  • Packaging
  • Wholesale
  • Food
  • Machinery
  • Logistics
  • Distribution
  • Electronics
  • Hardware
  • Plumbing

Built for the Way
Your Industry Buys

Virtina works with manufacturers, distributors, wholesalers, and industrial suppliers that need more than a standard storefront.

View All Industry

From outdated and hard to use, to fast and built to convert.

An illustrative look at the pattern we see and fix across mid-market B2B storefronts. Drag the divider to compare.

Before After
The B2B storefront after the Virtina redesign, example 1 of 2
The B2B storefront before the Virtina redesign, example 1 of 2

AI accelerates our process. It doesn't replace our judgment.

We use AI throughout our workflow to move faster and dig deeper, but every strategic decision, every design choice, and every line of integration logic is reviewed by our team. The result never feels "AI-built," because AI is our accelerant, not our output.

Talk to an Engineer

Our rule: AI helps us research faster, prototype faster, and test faster, but every B2B storefront we ship is engineered and designed by our team, for your business, not assembled from a template.

  1. Research & Discovery

    We uncover what buyers need, where friction exists, and how your current commerce experience compares to the market.

    • Competitive and market analysis
    • Buyer-persona and journey research
    • Catalog, content, and UX audits

  2. Strategy & IA

    We turn research into a clear commerce structure designed around complex B2B journeys, products, and purchasing behaviors.

    • Information architecture planning
    • B2B user-flow mapping
    • Navigation and product-discovery strategy

  3. Design

    We rapidly explore and validate ideas, then refine them into a polished experience aligned with your brand and buyer needs.

    • Rapid concept and prototype development
    • Conversion-focused UX and UI design
    • Brand and usability refinement

  4. Engineering

    We build the systems, integrations, and custom functionality that make the commerce experience work reliably behind the scenes.

    • ERP, CRM, and PIM integrations
    • Custom B2B functionality and workflows
    • QA, testing, and code review support

  5. Optimize & Grow

    We continue improving the experience after launch using performance data, testing, and ongoing optimization.

    • Conversion testing and optimization
    • Personalization and behavior analysis
    • Ongoing performance improvements

We speak ERP, CRM, OMS, WMS and PIM fluently.

The storefront is the visible 20%. The other 80% is the systems work underneath, and that's where most eCommerce vendors quietly fail mid-market manufacturers. It's where we start.

We started as engineers. We still are.

Virtina was founded in 2012 as a custom software development company, solving complex technical problems for enterprise and academic institutions. In 2016, we made a deliberate pivot into eCommerce, because we saw that the same engineering discipline could drive direct, measurable revenue impact for B2B and D2C brands.

That's still who we are: a technical team first, a design team second, not the other way around. It's why we can hold a real conversation about your ERP schema and your checkout conversion rate in the same meeting.

Talk to an Engineer Read About Us

Last login: Today on virtina

virtina_ ~$ whoami

total ## 48

virtina_ Founded 2012

eCommerce focus since 2016

2,500+ projects delivered

2B commerce engineering + experience

Shopify Plus · BigCommerce · Adobe Commerce · WooCommerce

ERP · CRM · PIM · custom integration expertise

ISO 9001:2015 certified

U.S.-based team ###

virtina_ ~$ mission

Build B2B commerce systems that are engineered to perform
and designed to convert.

virtina_:~ $

  • WooCommerce Partner
  • Volusion Partner
  • BigCommerce Certified Partner
  • Magento Certified
  • Shopify Partner

Our partner companies

FAQ

Got questions? We've got answers. Here's everything you need to know about working with us.

1. What exactly does Virtina do?

We design and build eCommerce websites and provide a complete range of online store solutions.

2. How does Virtina help my business grow online?

We focus on boosting your revenue and profit by creating a strong online presence, optimizing your site for conversions, and providing ongoing support.

3. What types of eCommerce platforms do you work with?

We work across all major eCommerce platforms, including Magento, WooCommerce, Shopify, BigCommerce, and more.

4. Can you help me if I already have an online store?

Absolutely! We offer website migration, performance optimization, and ongoing maintenance to improve your current eCommerce site.

5. What is your approach to designing an eCommerce website?

We start by understanding your business goals and target audience, then create a user-friendly and visually appealing design that encourages sales.

6. How quickly can Virtina deliver results?

We use adaptive and agile development methods to deliver high-quality results efficiently, keeping risks to scope, time, and cost to a minimum.

7. Do you provide ongoing support after you build my website?

We offer comprehensive support and maintenance to ensure your website runs smoothly and stays up-to-date.

8. How experienced is Virtina in eCommerce development?

We have over a decade of experience, completing thousands of eCommerce projects for businesses of all sizes across various industries.

9. Can Virtina help with specific needs like custom features or integrations?

Yes, we develop custom plugins and integrations tailored to your unique business requirements, adding advanced features to your store.

10. How do I get started with Virtina?

You can contact us for a free consultation. We'll discuss your needs and help you estimate the cost for your eCommerce project.

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Practical B2B eCommerce guidance from the team that builds it.

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