Simply setting an offline F&B store doesn’t cut it these days. Brick and mortar will only cater to the offline requirements of your business, however the effort, costs and time involved; doesn’t translate into solid sales.
Shoppers are using numerous channels to fulfill their orders. In such a scenario, if a company was not on any of them, it will mean giving your consumers limited options to shop from.
The future of F&B belongs to merchants with an Omnichannel presence
F&B eCommerce delivers accuracy and immediacy, 2 aspects consumers desire the most.
Meal kit services, fresh produce, and ready-to-make meals are delivered to the front door. With rapid shipping, urgent fresh food orders can also be delivered with ease.
Customers get a convenient way of selecting, picking and ordering their favorite food. Also, get easy access to nutritional specs and sourcing info about the food.
Side by side customer reviews helps to ease the decision-making process for new visitors.
Build your user base via social media marketing, expand beyond your region, get discovered, sell on various marketplaces and acquire a whole new set of buyers.
Move your store online and witness the biggest footfall, which will no doubt manifest into higher sales and better revenue.
F&B: The importance of eCommerce
Online grocery sales will jump to 17% of total grocery sales by 2024
Nearly 50% of all U.S. B2B businesses offer their full product line online
Online grocery sales in the U.S. are projected to grow to $29.7 billion by 2021
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Virtina can help you to increase your revenue, improve profit and enhance customer experience.