Time for Manufacturers & B2B Brands to Embrace eCommerce
89% of B2B buyers use the internet to find products. In a scenario where your brand is not visible online, the competitor will eat into your share of orders. Would you like that? Well, fault yourself for not going online ASAP. Your rivals are already gearing up to eliminate you, so why hold back.
Let’s say, you already have a site, but it comes with a hideous layout then expect 37% to abandon the site because of poor design. What is it that you did, well, you took your webstore for granted & didn’t once think about user experience? Pity, you could’ve done better & given yourself a cutting-edge site.
Hiring, which is such a tedious-tiring process could get more complex, if you don’t step up & improve your brand presence online. Millennials that make up nearly 46% of the B2B buyers & driving major changes in the B2B domain refuse to join companies that rely on outdated systems(phone/fax) to get the job done.
Young buyers mean you want a B2B brand that is digital savvy. On top of that, if you are targeting a partnership with this age demographic. Then be prepared to lose their trust and confidence, if you have a sloppy looking site or worst no site at all. Either lap up the new age eCommerce or get booted out of the race.
Therefore, 38% of U.S. manufacturers are planning to spend from 26% to 50% more on B2B website operations, and this is because they realize that a successful eCommerce store will be crucial to their sales roadmap & customer acquisition going ahead. The switch to eCommerce is more critical now than ever before - the ace way to shield your business from the competition.
Most brands already have an eCommerce presence and 70% of the ones that don’t are expected to launch one very soon; attributing improving sales and understanding buyer behavior as the top reason.
Less than 50% of manufacturers have a B2B eCommerce site
Getting the word out to drive revenue and increase brand visibility via digital and social media marketing is a top priority for most manufacturers. The way your audience engages with you will serve as the architect of their entire buying cycle.
Manufacturers should realize that by creating these robust online marketplaces, they can support their venture both online and offline in a unified fashion that helps you to go the omnichannel way and give consumers a personalized, low-cost, and reliable solution everywhere for all their needs.
45% of manufacturers already list B2B eCommerce as a new way to sell to retailers, wholesalers, and distributors and with 70% of buyers preferring to purchase online; you don’t want to get left behind in the eCommerce manufacturing race. Help the clients discover your brand by adopting eCommerce.
Let eCommerce assist your workflow & witness your B2B manufacturing dream getting fast-tracked. Begin your digital journey or strengthen the one you’ve already got to enhance your status & outrace your rivals.
In the “IoT age” make your back-end complex operations more efficient by utilizing tools to integrate with your existing PIM, CRM, ERP, CPQ, transportation management system and other business systems in place. The impact of IoT is predicted to be nearly $4 trillion by 2025.
Front-end operations are simplified as you rely on bots, instant quote calculators, auto order status, refunds, and shipping prompt to accomplish miscellaneous tasks. Customer service can focus on acquiring leads, building relationships, and creating more revenue-generating activities.
Give buyers a shot at customizing products with a product configurator, make the part numbers, properties, dimensions and other specs available online, heavy paperwork comes down, and your business becomes more streamlined.
Taxes will no longer be a concern as simple extensions will handle the task with ease. Merchants get time off from this tedious chore of handling spreadsheets to focus on growing the business. Automate your sales tax calculations, reporting, and filing.
Use a modern Cloud-based B2B eCommerce platform to speed up your order fulfillment processes. Accurate data synchronized between systems leaves sellers with correct and timely information. These systems can also manage inventory updates along with handling partial delivery and multi-warehouse shipping.
Take shipping to another level with Drop shipping, with no need to stock the product and to get new items added with ease; you no longer bear the burden of ordering items in bulk. Besides this, the cost of freight and warehouse employees no longer skim the profits.
Work social media in your favor. Showcase your SKU’s in mesmerizing ways and keep the buzz around your brand active 24×7. A resource like this will curb the geographical restrictions and helps the team penetrate a global audience. Now, no region will ever be out of your reach.
eCommerce for manufacturing companies delivers the best ways to retarget your customers, deal on the device you wish, with a vast audience, manage testimonials, run exclusive offers/promotions, give detailed info, certifications, run analytics & minimize human errors to consolidate your business and scale it further when needed.
Start a project with us!
Virtina can help you to increase your revenue, improve profit and enhance customer experience.