The high abandonment and increasing bounce rates can be attributed to the slow page loads, non-responsive, badly cached pages, weak hosting provider, and many other critical issues that increase the Time to First Byte (TTFB) and Time to Interactive (TTI). Both of these components drag and slow the performance of an eCommerce website. As such, you lose sales- which in-turn affects your revenue and profits.
Enhance Your eCommerce Store's Performance with Virtina
The unlimited potential of eCommerce performance optimization ensures you derive all of the following benefits from its impactful and conversion-centric tactics.
Improve Your Rankings in Search Engine
Increase Retention Rate
Lower Bounce Rates
Increase Revenue and Profits
Increase Click-Through Rates (CTR)
Increase Credibility of the Brand
Increase Conversion Rates
Increase Customer Lifetime Value
eCommerce Performance Optimization Tactics
The hosting provider will influence the page speed on your eCommerce site. The inability to handle a high load of visitors, will lead to sudden downtime and unexpected crashes during a peak sales day. If you aren't already invested in a stable hosting solution, we can help you switch. Every eCommerce store deserves a reliable and dedicated hosting provider for maximum uptime.
Content Delivery Network (CDN)
Users around the world must not access the central server. Instead, they must be served content from the Content Delivery Network nearest to their geographical location. Oftentimes, businesses make the mistake of selecting the wrong CDN. Instead of choosing the CDN closest to their target audience, they opt for a random and popular CDN solution- which then depletes the UX and costs them valuable sales.
We will compress and optimize everything from product images, to videos, to other visuals on your eCommerce store that deplete the site's performance and save it in the appropriate format to ensure a fast page load. All of the heavy elements on the web page will be shrunk to a bare minimum. We will utilize lazy load, srcset, video embedding, image optimizers, and various other tactics to optimize a laggy site.
Redirects and Links
We reduce redirects as much as possible. We avoid redundant redirects, reduce chain redirects, clean-up your old redirects that conflict with new URLs, and create errors on the page. Existing redirects before adding new ones are analyzed and we delete the ones that are no longer needed. Aside from this, we help fix broken links, fix redirect loops, 301 and 302 redirects, and 404 error pages.
It would be unwise not to have a responsive website. In the world of "Everywhere Commerce," buyers are browsing on other devices. We are capable of optimizing your site for mobile. We use Google's Accelerated Mobile Pages (AMP). Our mobile-friendly software engineering saves you from getting penalized and lowering your rank on SERP.
Every time a customer visits your website, their browser loads all the files from the server. However, if the browser has already downloaded all of the essential content, then the page load times can be vastly reduced. Either utilize a 3rd Party plug-in, or smartly use the in-built page caching (Varnish Caching). The capabilities of the platform will improve the performance of your eCommerce store.
Reduce HTTP Requests
Too many redirects will increase the number of server requests- which will slow down your web page loads. Also, too many page elements can severely downgrade the performance of your website. We will optimize the page by cutting down on the unnecessary extensions, images, and other files. The numerous additional round trips to perform the DNS lookup, TCP handshake, and TLS negotiation time are brought down.
Bloated third party plug-ins with buggy code will put an overwhelming amount of load on your server's resources and diminish your eCommerce website's performance. Such plug-ins often introduce additional database queries and processing- which will slow down the site. In such cases, we would help review, re-write their code, and optimize the said plug-ins for increased and efficient performance.
Virtina is a Certified Expert on 10+ eCommerce platforms. Be it Magento, WooCommerce, Shopify, BigCommerce, Volusion, WordPress, or any other platform, we possess the intricate performance optimization know-how on every single platform.
Magento eCommerce Development
Shopify Store Development
BigCommerce eCommerce Development
Volusion eCommerce Development
Why Choose Virtina for eCommerce Optimization?
Our in-house eCommerce experts deploy the best-accelerated technologies to assist you with performance optimization on any aspect of your eCommerce website at every step of the way. Depending on the targeted area of website performance optimization, you receive a detailed report with actionable and informative insights tailored to your specific issue and estimates with expert impact ratings.
When you rely on Virtina for your eCommerce performance optimization strategy, you will be fully in the loop about the ongoing procedures and of the process ahead – ensuring business transparency and a clear roadmap.
Resources – Our performance optimization crew is made up of the best talent and support system which includes brilliant developers, designers, experts, industry specialists, and more.
Wisdom – Our prior Knowledge of various eCommerce Performance Optimization Projects will come in handy. The insightful familiarity makes us the leading choice of many well-renowned brands worldwide.
Industry – Served and successfully closed several complex eCommerce performance optimization projects in various industries, such as electronics, automobile, healthcare, F&B, and more. Our awareness and expertise about every industry, is what helps us to personalize an effective plan for your website
Business Types – We possess a discerning understanding of both B2B and B2C businesses. Not only that, but we even customize the performance optimization plan in accordance with your business type.
Let's Optimize the eCommerce Store Today
Though your eCommerce store performance may have declined lately, it is perfectly understandable for an unoptimized website made up of extensive content, extensions, and various other elements.
In between attending to clients, sales, and other business management activities, any store owner would be overwhelmed and want no part of the various technical problems emerging. Thus, you would need a group of highly qualified professionals to address such issues – hence Virtina.
We have a dedicated team of eCommerce performance experts that will conduct a holistic analysis of your website and apply the necessary fixes to stabilize and speed up your eCommerce store for faster page loads and optimum User Experience. Get in touch with us Now!
Don't Let a Diminished Performance on Your Unoptimized eCommerce Store Eat Away Your Conversions