eCommerce SEO services
Get your products found on Google and in AI answers.
Slow pages, duplicate filter URLs, missing schema and botched migrations quietly push stores down the results. Virtina finds what is holding your store back, fixes it in code, and makes your products the ones Google and AI tools recommend.
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What goes wrong, and how we fix it
Nine SEO problems quietly costing online stores sales
Most stores do not lose traffic in one big event. They lose it slowly, through problems nobody notices until revenue dips. Here is what happens when each part of eCommerce SEO is left unattended.
Slow pages and poor Core Web Vitals
Heavy images, too many apps or plugins and slow hosting push mobile load times past what shoppers will wait for.
- Shoppers leave before the product loads
- Page experience signals work against you in rankings
- Every paid click lands on a slow page too
We find exactly what slows each template and fix it in code.
- LCP, INP and CLS audit on key templates
- WebP and AVIF images, lazy loading
- Remove unused scripts, apps and plugins
- Caching and CDN setup
Rakuten 24 saw a 33% higher conversion rate after improving Core Web Vitals (web.dev case study).
Filter and faceted URLs out of control
Every color, size, price and sort filter creates a new URL. A mid-size catalog can generate tens of thousands of near-duplicate pages.
- Google crawls filters instead of your new products
- Duplicate pages split your ranking signals
- New products take weeks to get indexed
We decide which filter pages deserve to rank and hide the rest.
- Canonical and noindex rules for filter URLs
- Indexable landing pages for high-demand combinations
- robots.txt and parameter controls
- Crawl stats monitoring in Search Console
Missing product schema
Your listings show as plain blue links while competitors show star ratings, prices and “In stock” right in the results.
- Fewer clicks even when you rank in the same position
- Not eligible for merchant listing features
- AI tools cannot reliably read your price and availability
Complete, valid structured data on every product and category.
- Product, Offer and Review JSON-LD
- Shipping and return policy markup
- Merchant Center feed alignment
- Rich Results testing after each release
Copy-pasted manufacturer descriptions
The same product text appears on dozens of other retailers. Google picks one version to rank, and it is usually the biggest site.
- Your product pages get filtered out as duplicates
- AI assistants have no reason to cite you
- Generic copy converts fewer visitors
Unique copy for the products that matter, templates for the rest.
- Rewrites for top revenue products
- Specs, use cases and product FAQs
- Scalable templates for long-tail SKUs
- Review and Q&A content on product pages
Thin category pages and keyword cannibalization
Category pages are just a product grid, and several pages target the same keyword with no clear winner.
- Google cannot tell which page to rank
- Rankings bounce between pages week to week
- High-volume category terms go to marketplaces
One clear page for every important keyword.
- Keyword-to-page mapping across the catalog
- Helpful intro and FAQ content on categories
- Merge or redirect overlapping pages
- Internal links that point to the right page
Deleted and out-of-stock products
Discontinued products get deleted and turn into 404 errors. Seasonal items come back each year under new URLs.
- Rankings and links earned over years disappear
- Shoppers from Google hit dead ends
- Crawl errors pile up in Search Console
A clear policy for every product that goes away.
- Keep valuable pages live with alternatives
- 301 redirects to the closest replacement
- Permanent URLs for seasonal products
- Monthly 404 and soft 404 checks
Indexing and crawl errors
A stray noindex tag, a robots.txt rule or a broken sitemap can hide whole sections of a store. It often happens silently after a theme or plugin update.
- Pages drop out of Google with no warning
- New collections never get indexed
- You find out only when sales fall
Monitoring that catches problems before revenue does.
- Index coverage reviews in Search Console
- robots.txt and sitemap audits
- SEO checks before every site release
- Alerts for sudden indexing drops
Broken links and redirect chains
Years of changes leave internal links pointing at redirects, and redirects pointing at more redirects.
- Link value leaks at every hop
- Pages load slower for shoppers
- Search engines waste crawl time
A clean link structure, top to bottom.
- Full site crawl and link map
- Internal links updated to final URLs
- Redirect chains collapsed to one hop
- Broken links and 404s fixed
Invisible in AI search
Shoppers ask ChatGPT, Gemini or Google AI Mode what to buy, and your brand never comes up. Competitors with clearer content get recommended instead.
- Competitors shape the buyer’s shortlist
- AI Overviews absorb clicks you used to get
- You miss the fastest-growing traffic source in retail
Generative engine optimization (GEO) built into your SEO plan.
- Answer-ready buying guides and comparisons
- Consistent product data and structured data
- Brand mentions and reviews across the web
- Monthly AI citation tracking
Platform expertise
SEO from a team that also builds on your platform
Most SEO agencies stop at recommendations. Our developers implement fixes directly in your theme, plugins and templates, so nothing waits in a backlog.
Migration SEO
Changing platforms? This is where stores lose their traffic.
A replatform changes URLs, templates and code all at once. When SEO is left out of the migration plan, Google treats your store like a brand new site, and rankings built over years can drop in the weeks after launch.
Is your migration plan SEO-safe?
Tick what your current plan already covers and see where the risk sits.
Before migration
- Crawl and benchmark every URL
- Record rankings, traffic and top pages
- Build the 1:1 redirect map
On staging
- Carry over metadata, content and schema
- Test redirects and canonicals
- Password-protect staging, never rely on noindex
Launch day
- Deploy redirects and remove blocks
- Submit new sitemaps
- Verify GA4 and Search Console
90 days after
- Daily Search Console checks for the first weeks
- Fix new 404s and crawl errors fast
- Compare rankings against the benchmark
We handle SEO for moves such as Volusion to BigCommerce, Magento to Shopify or WooCommerce, and WooCommerce to Shopify, and in the other direction too.
How we work
A clear process, from audit to monthly growth
You see the findings, choose the priorities and approve the plan before any work starts. No long contracts for work you did not choose.
SEO audit
Technical crawl, content review, backlink profile, AI visibility check and competitor benchmark.
Weeks 1 to 2Keyword and page mapping
We match high-intent keywords to categories, products and new content opportunities.
Week 2You pick the priorities
Review the keyword report and choose targets that fit your KPIs and margins.
Week 3Plan and pricing
A monthly plan sized to your goals and budget. You only pay for what moves the needle.
Week 3Execute and report
Monthly sprints of fixes, content and links, with a report on rankings, traffic and revenue.
Ongoing
Reporting
Reports that talk about revenue, not just rankings
Every month you get a plain-English report and a call with your SEO lead. You always know what we did, what changed and what comes next.
- Organic sessions, conversions and revenue from GA4
- Keyword positions for your priority terms
- AI Overview and AI assistant citations for your brand
- Core Web Vitals and technical health scores
- Work completed and the plan for next month
Illustrative figures to show the report layout. Not client results.
Client reviews
Trusted by store owners and platform teams
SEO has always been a challenge for us. Vendors promise but seldom deliver. After a few…
I work for Amazon on the Buy with Prime team, and Virtina has solved some of…
I recommend Virtina to any company looking for a highly customized website. Their team has been…
Virtina helped us with our WooCommerce plugin. Our needs were quite niche and they were very…
FAQ
eCommerce SEO questions, answered
Still deciding? Ask us anything on a free call.
How long does eCommerce SEO take to show results?
Technical fixes such as indexing, speed and schema can show impact within weeks. Rankings for competitive category keywords usually build over three to six months, and compounding growth continues after that. Your audit will include a realistic timeline for your market.
Does SEO still work now that Google shows AI Overviews?
Yes. AI Overviews and AI assistants pull their answers from pages that already rank well and are clearly structured. Strong SEO is how you get cited. We track both classic rankings and AI citations so you can see where you are visible.
What is GEO, and do I need it?
Generative engine optimization (GEO) is the work of making your store easy for AI tools like ChatGPT, Gemini and Perplexity to understand and recommend. It overlaps heavily with good SEO: clear product data, helpful buying content, structured data and a trusted brand. We include it in every plan.
Which eCommerce platforms do you work with?
WooCommerce, WordPress, Shopify, Magento (Adobe Commerce), BigCommerce, Volusion, PrestaShop, VTEX, OpenCart, Wix and Shift4Shop. Because we are also a development agency, we implement fixes on the platform ourselves.
Can you protect our rankings during a platform migration?
Yes. We map every URL, set up 301 redirects, carry over metadata and structured data, and monitor Search Console closely after launch so traffic stays stable.
How much does eCommerce SEO cost?
Plans are priced monthly based on the keywords you prioritize and the services you choose. After the audit we present a few plan options so you can pick the one that fits your budget.
Do you offer white-label SEO for agencies?
Yes. We deliver white-label eCommerce SEO and reporting for agencies that want to offer SEO under their own brand.
Start an eCommerce SEO project
Find out what is holding your store back in search.
Book a free SEO audit. We will review your technical health, top category pages, competitors and AI search visibility, then walk you through the findings on a call.
