We’re redefining CRO
Tap the maximum revenue growth opportunity with Virtina’s Holistic, Data-driven Commerce Revenue Optimization (CRO-HD).
Increase Revenue Per New Visitor
Using usability heuristics to increase the first time purchases of visitors
Conversion = (First Time Orders/ New Visitors )* 100.
Increase Average Order Value
Implement tactics to increase the order value of each transaction by upselling or cross-selling
AOV = Total Order Value / Number of Orders
Increase Repeat Orders (RO)
Create a connected, memorable experience to increase the number of times a customer buys from the site over a 12 month time period
Repeat Orders = Number Of Orders/ Number of Unique Customers
Increase Retention Rate (RR)
Implement Tactics to create loyalty to the brand by marketing to the existing customer base
Retention Rate = ((#of Customers At the end of the Period - #of Customers during the period) / #of Customers At the start of the period) * 100
Increase Customer Lifetime Value
CLV is the average value in dollars that a customer provides to your business for the duration of his/her relationship with your business
CLV = AOV * RO* RR
Reduce Cost of Acquisition Cost(CAC)
Taking measures to reduce the cost of acquisition by fine-tuning the content strategy and organic reach
CAC = Cost of Sales & Marketing / Number of New Customers
Reduce Customer Service Costs
Present relevant information to the visitors to reduce confusion and improve the overall user experience.
Increase Ratings & Reviews
Increase Newsletter Subscriptions
It is important to grow your email list organically to nurture your future customers.
Increase Quality of Clients
Through right messaging and services the quality of clients can be improved.
Our 7 Step CRO-HD Framework
Virtina’s CRO team believes in performing a holistic diagnosis – a 360° review to detect & fix the issues on your eCommerce store.
That’s right! Virtina will Audit your eCommerce Site to unravel all the flaws in the conversion funnel. It detects all the friction elements that visitors encounter while browsing your site that “dampen the Conversion process”.
Following this, Virtina applies the necessary fixes at the center of a good UI. As a result, the User Experience goes up which then plays a vital role in BOOSTING your conversions.
What Our Customers Are Saying?
Wish I’d picked this company first! It’s so hard to tell from an ad on a website what the people behind the company are like. I ended up with Virtina after another company messed my site up by not listening to what I needed. Bob at Virtina had a dialog with me to clearly define what I considered to be problems and he then fixed them. I hope to take advantage of their expertise in the future as my business and site grows.
They worked on a very important piece of my website and was able to resolve an issue that no one else could do. They were diligent and patient and fair priced. I would recommend them and use their services in the future.
I would rate your service a 5 star and definitely use you again! Very nice work done and the Virtina team under the leadership of Mansoor made sure to even help me on my second project at an affordable price, just to not lose me as a customer which I respect. Kept me in the loop always, of what he was doing! Amazing service and an excellent job