- Food & Beverages
- B2B & B2C
- Washington, USA
Wagshal’s has been a renowned ‘fresh and prepared specialty food’ selling company in Washington since 1925. People adore them for their glorious tradition and the uniqueness of their culinary art. Wagshals web marketing and design team approached us to build and integrate an online menu system. Wagshal’s, which offers different menus like Holiday, Grocery, Same Day and Mail Order wanted us to implement a rare kind of order mechanism to improve the customer experience and through that generate better sales.
Wagshal’s provides four types of menus: Holiday, Grocery, Same Day and Mail Order. The first three menus have two different order systems: Pickup and Delivery. If a user opts pickup, he must go and collect the order from the nearest outlet. If he chooses delivery, Wagshal’s delivery team will do the task. In delivery, customers will be charged additionally. All these menus and delivery options are available only in specific locations where Wagshal’s has a physical presence. Users from distant places can order durable food items from mail order menu. The orders will be delivered using professional logistics services like FedEx or UPS.
On our part, it was vital to get all the parameters right. Improving the overall customer experience could only be achieved with a combination of, a neat layout of products in the inventory, design of the website’s navigation, drop down menus and getting the order right from the get-go. Which would come together to make the site sleeker and more cutting-edge as it needs to be to hold up against numerous competitors in this era. A robust fusion of back-end and front-end functionalities that beautifully synchronizes the whole task.
Our WooExperts modified WooCommerce plugin extensively to fit the complex requirements of Wagshal’s business, which included but was not limited to improving the menus, having payment options and adding a plethora of other features while setting up a marketplace to enhance the overall buying experience of every next visitor.
Wagshal’s was able to successfully give its user base a delightful shopping experience, any arriving customer was met with a beautiful interface that was intricately designed to offer prime user experience, which in turn resulted in a tremendous improvement in sales and networking with a vast number of people from every possible geographic location, even lead to a consumer pool that wasn’t slotted to one specific region.
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