Executive Summary:
Complete Medical wanted to standardize their old-fashioned, bulky product catalogue and develop online web stores for their e-tailers. They requested to redefine the sales process and improve the customer experience when people are buying from their online store. They were looking for an upgraded and modern eCommerce website that will boost their sales and revenue.
Complete Medical has a massive retailer network of 4000+ e-tailers and, they wanted to streamline the process of retail site launches. The main goal was to help retailers to do more business using enhanced online stores and increase the revenue. Another key focus was to reduce operational cost and achieving higher profit margins
Challenge
- Launch and support 4000+ retail sites
- Quick retail site launches
- Create a seamless supply chain process involving internal systems, drop shipment, external vendors
- Give enough web design choices for retailers
- Give flexibility and control to retailers to run it as their own business
- 14000 product SKU's on an outdated printed catalog
- Enable custom catalog option for retailers
Solution
- A scalable development process to accommodate a large number of retail sites
- A stable, flexible platform build on Magento
- Architected a system & process where each retail sites can be launched in less than 5 days
- Designed and developed 60 themes to offer design selection
- Created a seamless dropship workflow between Complete Medical and retailer network
- Architected a flexible retail solution allowing third-party catalogs
- Converted the printed catalog to e-catalog
Result
- Improved Sales Volume and Increased Revenue
- Reduced Operational Costs
- New site launch in 3-5 days
- A vastly improved OMS & IMS
- Automated order fulfillment process
- An attractive, well-organized Product Catalog
- Seamless integration with Amazon
- Easy and quick Product and Inventory updates via CSV uploads.
- Express product deliveries and Drop Shipping from a Central Hub
- Retailer control and flexibility on their sites
Fully empowered retailer network.
Start a project with us!
Virtina can help you to increase your revenue, improve profit and enhance customer experience.
